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Business To Business Introduction Letter

A business-to-business introduction letter is a formal letter by the proprietor or founder of one business too that of the other, introducing the former’s new business or enterprise. This can be one for a number of reasons. Primarily, it is done to get across a feeling of friendship and rapport toward the other person, while sometimes it can also be done to earn more contacts. Such letters carry a tone of empathy and consideration for the other’s business or enterprise, as well as respect and dignity. Businesspeople often know each other, since they come from the same circles. Therefore sometimes such formal letters also contain one or two anecdotes about an occurrence that was rather informal, such a reference to a talk at a party.

  • Make the letter formal, but ever-so-slightly informal. Never be too official with these letters, because remember that they are being written by one business head to another business head, who’s probably working in the same field as the other. Therefore a certain amount of intimacy and empathy are bound to exist.
  • While writing the letter, inform the recipient that part of the reason why you want him or her to know of your new business is because you want his or her feedback and advice on how to go about things or how to improve things. This will make the recipient feel important and flattered and will help you in forging a better business relationship with him or her.

Business To Business Introduction Letter Template

Use our free Business To Business Introduction Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.

From,
________
________
__________

Date-

To,
______
________
__________

Subject: Introduction of new business

Respected Mr./Ms._____,

I’m writing you this letter to inform you I have recently opened a new ______ [name you establishment]. It’s basically a ________ [describe it in a few words and give your recipient a gist of what you’re trying to say.]

I hope you will come to the inauguration on the ______ [give the details of the day and the date]. You advice and feedback would also mean a lot to me.

Please do come.

Regards,
________ [Your name and details]

Download Template (Doc and PDF)

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Business To Business Introduction Letter Sample, Email and Example/Format

Sample

From,
______
________
________

Date-

To,
____________
______
_________

Subject: Introducing new enterprise

Dear Mr./Ms.______,

It is with great pleasure that I’d like to inform you of my newest business outing, which I can proudly state was a direct consequence of our meeting at the art gallery and the subsequent advice you gave me. Yes, I have started my own eatery and I want to thank you for giving me the inspiration to do so.

It hasn’t been easy, this past few months, paying the bills and my assistants. However, now that I have my eatery, I’m sure things will pick up some pace and that all will be well again.

I am formally inaugurating my eatery on the 19th of this month and I’d love it a lot if you could come. I’m keeping the name a secret because I want you to find out yourself! I’m sure you’ll like it a lot.

Please do come. It would mean a lot to me. Thanks for the advice. It really meant a lot.

Regards,
______

Email Format

May23, 2009
Mr. Ronald Alberts,
Director,
Alberts Ltd.,
Manila

Dear Alberts,

I would like to commend you for the very informative speech on power conservation during the convention. I really appreciate how you have been very concerned with the ecosystem and how to protect it.

With this regard, ou company STI Corp, would like to introduce our solar cookers. As a company, we have been present in the market for a year now. The solar cookers have many good things to offer to you. I am very interested in meeting you for me to explain the business deals that we can offer to you.

I will be calling you regarding the deal that I am going to offer to you. It is our pleasure to be your partner in a business deal.

Regards,
Jasper Smith,
Senior Sales Head.

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