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Introduction Letter To Client

An introduction letter to a client is a formal letter written to introduce oneself to a frequent client, customer or consumer of a company or store. Such letters are usually written by people who are new employees of the company and who wish to establish a rapport or a good customer-salesman kind of relationship with the consumer.

Introduction letters to clients are usually short letters that contain about three small paragraphs. They contain the new employee’s details, some description of his qualifications, and the assurance that the new employee’s service will only prove to be beneficial and helpful to the customer.

  1. Always be courteous and polite. Acknowledge your partial inexperience in the store [since you’re new], but assure the customer at the same time that your prior experiences and knowledge will help you find a firm footing in the company soon.
  2. Mention any changes that are going to be implemented with your employment. Mention any difference in rules and regulations or policy.
  3. Assure the customer that he or she can come forward with any of their feedback, complaints or problems and you will be there to help them out.

Introduction Letter To Client Template

Use our free Introduction Letter To Client to help you get started . Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.






Subject: Introduction of new _______ [enter designation]

Respected Sir/Ma’am,

This is to inform you that I, _______ [enter your name], have recently been transferred to the post of ______ [enter the designation], and that I shall be handling all the ______ [mention scope of designation, e.g. feedback, complaints, queries etc.]

I am well-qualified, with a degree in ______ [mention details of education] and I believe in ______ [mention values and morals]. I hope you will welcome me as the newest member of this huge family.

Thanking you,


Yours sincerely,
_______ [Name and designation]


Download Template (Doc and PDF)

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Introduction Letter To Client Sample, Email and Example/Format







Subject: Introduction of new Sales Executive

Dear Mr./Ms.______,

I, ________, would like to introduce myself to you as the new Customer Feedback manager at AC Corp. I’m pleased to have been offered this position and foremost among my duties is to establish a rapport with all my customers, which I hope to do via this introduction letter.

I have taken my degree in public relations and mass communication and am therefore well-equipped with the knowledge of dealing with feedback, criticism, and relationships. I understand the need of every customer to get his or her opinion across to the department, and I respect your choice in regularly providing the company with feedback and opinions.

I assure you that there has been no change in the company’s customer-centered policy and that we are indeed very happy with our customer relationships and rapport. I urge you, as Customer Feedback Manager, to continue with your feedback as well as your valued membership in our store, and thank you for the same.


_____ [Name and designation]


Email Format

A good introduction letter is just as good as a personal introduction. It depends on how you have written it for it to sound personal as well as professional. If you are about to write an introduction letter to a client, here is a sample that we have made for this purpose.

Dear Mr Coffin,

First of all, I would like to introduce myself, I am Anthony Bark and I am currently the General manger of Diamond Furnitures in Ottawa.
Our company’s specialization is top of the line furnitures and we offer various lines of products at very low prices. To mention some of our customers, we have Ottawa Homes, Star Power and the newest one is a mall that has just started.

I am writing you this letter in order to give you some information concerning our business aim of building relationship with other firms to establish a network. Enlosed herewith is a run down of the services that we offer and some of our achievements in the industry for your reference.

I am very hopeful for your positive response and if you have some concerns, please directly channel it to my by calling me at my personal line stated below.

Respectfully Yours,


Peter Coffin
Date: July 5, 2009


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