A “Mortgage” is a pledge or promise to give away something that one possesses for any loan commitment not fulfilled. When a loan is requested, one needs to mortgage some property against it as security so that if the loan is not paid up as per promised installments, the money can be recovered from the property.

The ideal situation is when a loan is taken without mortgaging something. But to authenticate that the person taking the loan is genuine and that the financial institution will not need to seek legal help to run around the person taking the loan, a mortgage is the done thing.

In today’s world of cutthroat competition and monopoly being done away with, it is extremely important that companies offering this facility advertise to promote themselves. A Mortgage Marketing Letter is the one that is written to bring awareness to the prospective customers of the existence of such companies.

DOS AND DON’T’S OF MORTGAGE MARKETING LETTER

  • A Mortgage Marketing Letter should be written as a general letter informing all about the company offering these services
  • It should give all details about the company to make sure that its credentials are confirmed
  • The details of the bankers of the company offering mortgage facilities should also be mentioned so that customers know about the strong backing behind the company
  • Mortgaging a property has lot of legalities attached to it because of the nature of the deal, so the letter should sound reassuring and not shady
  • A Mortgage Marketing Letter should always be on the company letterhead
  • The letter should have all contact details for the convenience of the customers
  • It should also give details of the banks or financial institutions that the company has a tie up with from where the loan will be approved
  • It is equally important that the mortgage marketing firm is attached to a law firm
  • The details of the law firm should also be given in the Mortgage Marketing Letter

SAMPLE MORTGAGE MARKETING LETTER

TO WHOMSOEVER IT MAY CONCERN

_____________ (Date)

Dear Customers

We would like to introduce ourselves as a Mortgage Marketing company. We have been in this business since _________ (year).

We offer to arrange for bank loans for individuals as well as companies. Against these loans we help our customers identify the property that can be mortgaged as security.

The Banks or financial institutions from where we can help availing loan are:

1.

2.

3.

Our bankers are ________________ (details of the bankers) and the law firm that is associated with us is ____________ (details of the law firm).

Please feel free to call us and we will be glad to assist you.

We hope to have a long business relationship with you.

Best regards

(Name of sender)