Summary: If you are newly appointed sales person in company so introduce yourself to the present clients and customers of the company. You can send this letter to all those valuable customers of company to begin a good relation with them. By this way they will know your personally and will contact you easily for any further orders.
From: Praveen Kumar
GK Trading Company,
To: Kamal & Company
Please let me take this opportunity to introduce myself as the newly appointed sales agent for GK Trading Company. As I joined the company recently I went through our records to find that you are one of our most valuable customers.
As an initiative to a growing business relationship that will benefit both of us, I will be pleased to visit you in your office at your convenience in order to understand about your company to enable me to provide you with a better service. I could also introduce our new products to you.
I wish to call in your office, want to make the appointment, as am looking forward to meeting you personally.