Writing a fundraising letter is not a very difficult task. However, it is important for you to understand that what should be written and what should not be written in a fundraising letter. The letters should be written in such a way that it creates a good impact on the mind of the reader. If you want to raise money for your organization, then, asking for an effective donation in a fundraising letter is important. When you are asking for money for a good cause, make sure you make use of decent and polite language, but, remember not to beg, plead or force the reader to donate.
While writing this letter it is important to state your goals and the background story related to the cause of the fundraising, so that the reader can easily take a decision related to the donation. In contest fundraising letter, one needs to write about their organization and what the contest is about. The person who is writing the letter has to provide details of their organization and the activities previously done by the organization.
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Here are some tips to guide you write a fundraising letter
- In order to make your letter look informative as well as entertaining, it is important for you to add some momentum to it. This can be done by starting the letter by sharing some good news.
- State the vision of your organization so that the reader finds it easy to decide whether they wish to donate to your organization.
- What are you going to do? What do you want to do? Why do you want to do it? How do you want to do it? What are the results that you are expecting?Make sure you answer these questions in the fundraising letter.
- Never mention the amount you are hoping your reader to give, because it makes the letter sound rude and blunt and you wouldn’t want your reader to feel uneasy. Leave it upon the individual, to decide the amount he/she wishes to donate.
- Tell reader that, their past contributions have worked in the favor of your organization.
- Be thankful to the reader in advance and also thank them for investing time in reading your letter.
Template for a Contest Fundraising Letter
Use our free contest fundraising template to help you get started. If you need additional help or more examples check out the sample letters below.
______________(Name of the organization),
Date:___________ (On which it was writen).
________________(Name of the group/ organization),
Subject: Contest fundraising letter.
We are from_______________[name of organisation] and have come with a fruitful proposition for you. We are going to hold an event called ______________[name of event], which will take place on_____________ [ date] at____________ [place]. This event will ______________[insert accomplishment or purpose] and our goal is to raise_______________ [amount], towards a very generous and noble cause, which is____________[state the cause]. We are currently looking for sponsors who would be willing to help us reach this goal. Can we count on you to donate, any amount of money, that may help us inch closer to our goal?
We hope that you will generously be a part of this event, and help us make it a grand success!
Please include your donation in the self-addressed envelope included in this letter or donate online at _____________[URL]. Thank you in advance for your contribution. We hope to see you at______________[event].
___________________(Signature of the organizational leader),
___________________(Name of the organizational leader).
Keep Smiling Organisation,
Date: 23rd march 2017
Pathak and Sons,
Subject: Contest fundraising letter.
The ‘ Keep Smiling Organisation’ is organizing a contest for the underprivileged children, called ‘Dream Come True’ on 30th April 2017 at B.H.J hall in Lalbaug, Mumbai. This contest will help the deserving underprivileged children to get scholarships worth Rs. 10,000 and 15,000. We are going to organize various academic activities which will help and guide them to learn. We also have contest for extra curricular activities and have scholarships for children who are good at any form of art and other such extra-curricular activities. This contest is open for age group from 10-18 years. Our goal is to raise Rs. 5,00,000.
We are currently looking for sponsors who would be willing to help us reach this goal. Can we count on you to donate, any amount of money, that may help us to reach this goal?
We are hopeful that you will help make this event our best one yet!
Please include your donation in the self- addressed envelope included in this letter or donate on at www.keepsmiling.com.
Thank you in advance for your contribution. We hope to see you at our ‘Dream come true ‘ contest.
Following is the Email format that should be followed for a Contest Fundraising Letter.
Subject: Contest Fundraising Letter.
I am writing this letter to you for a purpose. I wish to inform you that the _____________(name of organisation) is organizing a contest for ______________(name and purpose for the contest)on ____________(date) at____________(location and time respectively.) . The _____________(name of contest) is to give _______________(detail of the contest). We have two Categories for this contest, first is the ___________and second is the the____________. Both these groups have scholarships.
It is necessary for us to draw attention to these children who have so much of talent stored in them but because of their poor financial backgrounds are not able to nurture them in anyway. Thus, we request you to help us make our contest a huge hit by, donating any amount of money possible.We assure you, your company will be aptly advertised during the contest. We are doing this for a good cause and due to this we are hopeful of your active participation.
I hope you will consider this letter.
__________________(Name of the organizational leader).