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B2B Sales Letter

B2B sales reflect business to business. When a sale is done from one business to other business it is referred as business to business sales. The sales letters that is written between two business ventures regarding sale of some product is called B2B sales letters. These letters are a written communication between two business ventures with reference to purchase of some product.
For example let us suppose that one organisation’s end product is fabrics of clothe and other business organisation is making garments then the end product of the first firm will act as a raw material for the second one and so the second firm purchases the fabrics from the first one. Now there is a sales deal between two ventures and the sales letters written to carry on these deals are called B2B sales Letters.
These letters also carry the details of the plans of the companies and the way in which the plans will be carried out.


  • Be formal.
  • Be clear about the types of service to be provided.
  • Be concise and to the point.
  • Give details of the dealings and plans.
  • Provide details about your product and services.

B2B Sales Letter Template

Use our free B2B Sales Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.

____________ (name designation and company of the recipient)

Date __________________

Dear sir/ madam,

We at ______________________________ (introduce your company, product and services)

We can________________________________ (give details that how can you support the business of the client and state your purpose)

For more details you can ____________________- (provide contact details).

We will be waiting for your positive reply.


___________ (name and designation and company of sender)


Download Template (Doc and PDF)

Word Filepdf

B2B Sales Letter Sample, Email and Example/Format



Mr Raj Kayshap,

General Manager DSE Ltd.


Sept 14, 2013

Dear Sir,

Smart recruiter is a popular recruitment and placement agency in New Delhi. We are experts in providing capable candidates for various job designations. We can ease your recruitment procedure and provide eligible candidate.

Our clients are satisfied by our services and we have a very good repute. We can provide your proper candidates for back office work, managerial designation, engineers etc according to your requirement. The candidates chosen by us will be skilled and specialised in the desired field. We assure you that the candidate sent by us will be according to your company’s standards.

For more details you can visit our website and leave your recruitment problems to us.

Mohit Rai


Smart Recruiters

New Delhi.

Email Format

B2B Sales letter has to give the details of your company’s plans and the way you carry out the plans. The letter to be able to convey the type of business you deal with. The letter has to be accurate on the matters specified therein.

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Mega recruit


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