Effective communication is essential for business purposes. It enhances the trust between the reader and the sender, that is, the company personnel and client. Business personnel uses sales letters to generate sales and improve their profit. These sales letters act as a medium for communication between the business venture and its clients. They are used to run the business effectively and efficiently.
A Sales Letter creates a feeling of trustworthiness and strengthens the relationship between the business venture and its clients, which in turn enhances the profit. A sales letter is a vital tool in the efficient running of a business venture. Writing a business sales letter is not an easy task. One should take proper care in writing these letters as it will create the first impression on clients, affecting the overall success of the product to a large extent. They give a brief, yet a proper description of the service or product offered by the sender to the receiver.
Sales Letter Sample Writing Tips
- The letter should be concise.
- The tone must be formal.
- Avoid grammar and spelling mistakes.
- All relevant details must be included.
- The letter should be simple and easy to understand.
Sales Letter Template
Use our free Sales Letter Sample to help you get started. If you need additional help or more examples check out some of the sample letters below.
From,
______________ (Name of the sender)
______________ (Designation)
______________ (Address)
Date ___________ (date of issuing letter)
To,
______________ (Name of the recipient)
______________ (Designation)
______________ (Address)
Subject: Sales Letter
Dear Mr./Ms. ___________, (name of the recipient)
A _____________( your product) is something everyone requires. We bring to you something truly unique and created with your convenience at heart. We at_______________ (your company) would like to introduce to you the ___________ (product). We want to _________________ (state the purpose of the letter).
Our products have __________________________ (state the features and benefits of your product and also give the details of the offer provided by your company). The _________ (product) comes with a warranty of _________ (duration). You can try ________________ (restate your purpose).
Our earlier product, the ___________ (previous successful product) alone demonstrates the supreme quality of our products.
Try our __________ (product), and we promise you, you will love it.For further information you can visit ___________________ (provide you website address or contact info).
Thanking You,
Yours sincerely,
_____________ (Name of sender)
_____________ (Designation)
Sample Letter
From,
Eric Lansher,
Sales Executive,
Mart Limited,
Melksham.
Sept 09, 2013
To,
Mike Ross,
Editor,
New Times Magazine,
Melksham.
Subject: Sales Letter promoting Mart Limited
Dear Mr. Ross,
A printer and a copier are things everyone requires. Are you satisfied with the performance of your copiers and printers? Are you getting top quality work done with your copiers and printers? If not, we have an easy solution to your problems.
We brought to you something truly unique and created with your convenience at heart. We at Mart Limited would like to introduce to you our latest products, the Wonder Printers, and Wonder Copiers. We would like to inform you of the product and its specifications.
Our products have guaranteed performance, unmatched by any other similar products. The Wonder Products come with a warranty of thirty-six months. Our products themselves speak for their quality.
Our earlier product, the Supreme Speakers demonstrates the supreme quality of our products. Our printers and copiers are worth your money and will never disappoint you. Also, you can choose from a wide range of colors, that too at reasonable prices.
Try our Wonder Printers and Scanners, and we promise you, you will love it. For further information, you can visit “www.martlimited.com.” or else call us at our toll-free number, given below.
Contact No: 0377 363828
Please do consider Mart Limited.
Yours sincerely,
Eric Lansher,
Sales Executive.
Email Format
The following is the Email Format to be followed for a Sales Letter.
To : name@email.com
From : name@email.com
Subject : Sales Letter
Dear Ms./Mr._____________,( name of the recipient)
A _____________( your product) is something everyone requires. We bring to you something truly unique and created with your convenience at heart. We at_______________ (your company) would like to introduce to you the ___________ (product). We want to _________________ (state the purpose of the letter).
Our products have __________________________ (state the features and benefits of your product and also give the details of the offer provided by your company). The _________ (product) comes with a warranty of _________ (duration). You can try ________________ (restate your purpose).
Our earlier product, the ___________ (previous successful product) alone demonstrates the supreme quality of our products.
Try our __________ (product), and we promise you, you will love it.For further information you can visit ___________________ (provide you website address or contact info).
Thanking You,
Yours sincerely,
_________________ (Name)
_________________ (Designation)
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