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Sales Letter Contact Customers

Sales letters are the best way to communicate to the customers. This written form of communication is liable and is considered important. In today’s era customer is the king of the market and it is very essential for the business to retain and keep his customers happy and updated with the recent updates of the company.
The sales letter to customer may carry details about product launched, offers associated with it, its distribution and other minute details to carry on the business dealings smoothly without any problem. The sales letter to the customer acts as a written evidence and hence proper care should be taken while writing the letter. These letters enhance trust and loyalty between the business personnel and the customers.
These sales letters can also contain the information about how the dealing can be preceded or the services provided for after sales support. These letters create the impression of the organisation in front of the customers and help them to decide that whether he has to do the sales dealing or not.

  • The sales letter should address the right person.
  • Provide the information that is important to customer.
  • No not elaborate the letter, just be relevant and to the point.
  • The letter should be impressive and informative.
  • The letters should be written in a formal manner.

Sales Letter Contact Customers Template

Use our free Sales Letter Contact Customers to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.


______________ (name and company of recipient)

Date ____________

Dear _________________, (name of recipient)

Your firm is one of our valuable customers ___________________ (state your purpose and introduce your company and products)

These products ___________________________ (provide details of products and other offers)

We want you to have a look on them. Your customers will also surely like it. We are sending some samples to your office and can meet for further discussions.

We will be waiting for your reply.

_____________ (name and company of sender)


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Sales Letter Contact Customers Sample, Email and Example/Format


Jalin Shah
Senior Manager
DRG Trend Setters
New Delhi

Sept 14, 2013,

Dear Jalin,

Your firm is one of our valuable customers and we are pleased to inform you about our new venture. Till now we were only providing fabrics for the dress materials but now we have introduced a new range of garments for the kids.

These products are highly fashionable and are designed by the best designers in the country. The dress material is very fine and comfortable. These trendy dresses are available in various bright colours that the children will love to wear. As it is a new launch we are also offering 15% discount on them.

We want you to have a look on them. Your customers will also surely like it. We are sending some samples to your office and can meet for further discussions.

We will be waiting for your reply.



Rajesh Mehta
KLY Clothes Ltd.


Email Format

This is a kind of a letter which can be used as good sales letter to activate a deactivate customer account .if you know the reason you can apologize or else try to probe why the customer discontinued. In any case the tine of the letter should be courteous and respectful.

Dear customer.

You have been an extremely wonderful customer from past five years and we value your relationship. But from past six months we haven’t received any orders from your company. We are extremely sorry if we had not given you the best of service; please inform us what you would like us to do so that we can start out business together again.

We wouldn’t want to lose you and we would like to give our customers the best in the market. If you can give us the feedback why you aren’t placing orders and if you would like any changes in the product or the service please feel free to inform us so that we can work on that and supply you the products if your need. We have many newline of products now and are enclosing the brochures for you to have a look.

Please call us at this _____________ and we can discuss the prices and the quality of the product.

We hope to hear from you soon..

Yours sincerely.


Your Name


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