Sales letters are important to attract new customers. But in cases when you lose any customers, these sales letters can also act as a remedy to reunite your bonds with the lost ones. It is not necessary that one will only have good and successful business relationships, there might always be some failures, and one must always know how to mend them. To maintain these gaps and start a new inning these sales letters are used.
The lost customer sales letter acts as a bridge to reconnect the terminated contact between the clients and the company. The lost customer sales letter tends to restart the business relationship between the customer and the company. These lost customer sales letters try to retain the relationship as best as possible. The lost customer sales Letter are written to bring back the lost customers and enhance the business relationship with them and to make sure they are not lost in the future. The lost customer sales letters are written by the business personnel to recreate a good impression on the lost clients.
Table of Contents
Lost Customer Sales Letter Writing Tips
- The letter should be a formal one.
- The letter should be able to create a positive impression.
- Give your concerns for the past failure of transactions.
- Assure better services in the future.
Lost Customer Sales Letter Template
Use our free Lost Customer Sales Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
_______________ (name, address and company of recipient)
Dear ______________, (name of recipient)
This letter is with reference to continue our business dealings once again. Due to some dealing failures ___________________________ (give reasons for the failure of past deals and assure that this will not happen again). We want ____________ (state the purpose of writing the letter).
We _________________(mention about your successful dealings with the customer).
We _________________________ (apologize for the failed deal and restate your purpose). We are looking forward for a positive reply from you.
______________ (name and company of the sender)
ABCD Investments Lmt.
RFT 45 Street,
This letter is concerning continuing our business dealings once again. Due to some dealing failures, we had terminated our business relationship. You were one of our most valuable customers in the past, and we would be glad to start new innings with you. There were some failures due to some miscommunications, but we assure you that this will not happen again.
We had many successful business dealings, and this letter is to make up our broken business relationship. We are one of the renowned firms in this industry and are known for the quality standards of our services.
We hereby apologize for the miscommunications in the past and are inviting you to do business with us again. We are looking forward to a positive reply from you.
The following is the email format for a Lost Customer Sales Letter.
Dear Samuel George,
We are sending this letter to remake our business relationship, which broke due to some transaction failures. For the past few years, you have been a very important customer to us, and we have always been very pleased with our business relationship. However, some unexpected disasters occurred due to some miscommunication between us and we are sorry for that.
Therefore, this letter is intended to rebuild our broken customer relationship due to our last deal. As you already know our organisation, Angel Investments, is one of the greatest brokering firms in London. We have the membership of business opportunities and business brokers of London, and only very few organizations can have this.
We apologise for the mistake that happened in the past and give you the assurance that it will not happen again. We are looking forward to re-establish a strong relationship with you.