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Sales Prospecting Letter

The sales prospecting letter is an effective tool that is used by the business professional to introduce their and spread awareness about the company and their products. The sales prospective letters speaks about the product and explains its use to the customer. These letters give all aspects of the product whether positive or not positive to the customers. These letters shows that how the product is better than the competitive products. It also provides information about the launching of any new product. This letter carries information about the range of the products and offer related to it. The entire letter should have the glimpse of promoting the product. The feature of the products should be discussed in brief. The letter should have reasons to support the product and its benefits. No direct comparison with other company’s product should be done. The letter should have the name of the prospective customer individually for a personal touch.

  • There should be no grammatical errors.
  • The tone of the letter should be humble and dictatorial.
  • The language should be simple and easy to understand.
  • The information about the product should be genuine.
  • The letter should be typed.
  • The offers related to the product should be mentioned.
  • No hidden clause should be there.

Sales Prospecting Letter Template

Use our free Sales Prospecting Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.

________________ (Name and address of recipient)

_________________ (Date)

Subject: ____________________________ (mention the subject of the letter)

Dear Sir/ Madam,

We are proud to announce the _______________________________________ (introduce your company and product). We want to _________________ (state the purpose of the letter).

Our products have __________________________ (state the features and benefits of your product and also give the details of the offer provided by your company). You can try ________________ (restate your purpose).

For further information you can visit ___________________ (provide you website address or contact info).


__________________ (name, designation and company of sender)


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Sales Prospecting Letter Sample, Email and Example/Format


Mr. Robert Pert
Silver Linings
4565 TYHU street
PN 15 & DW

Sept 16, 2013

Dear Mr. Robert,

We at Vart Limited are the best in the production of printers and copiers. Our product are of great quality and are available at competitive prices

Vart Limited has good repute in the market and will provide you with a huge range of printers and copiers. Our products give guaranteed performance. We are introducing an additional warranty of 1 year. Our printer and copiers are worth spending money and gives you the value for your money.

For more details you can visit our website Please feel free to contact us.


James Linkon

Sales Head

Vart Limited

Email Format

________________ (Name and address of reader)

_________________ (Date)

Subject: Launch of Spa/Gym in your locality

Dear Sir or Madam

We are proud to announce the opening of ____________ (name) that is a Spa cum Gym in your neighborhood. This is the second branch of our Spa cum Gym. Our first branch is located at _____________ (name of locality where they have 1st branch).

We offer both Spa and Gym facilities to our customers that may either be used as individual services or as a package service. Our rates for individual Spa service are Rs._________ per month, for Gym they are Rs._________ per month and for both as a package the charges are Rs.________ per month.

Our staff is trained under _____________ (brand under which they are trained) so we assure you of best services at reasonable prices.

We have attached a membership form for your comfort. Please feel free to call us at ____________ (number) or send us an email at ___________ and we will be glad to assist you.

We look forward to serving you to your utmost satisfaction.

Best regards,

(Name of signing authority)

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