Fundraising means seeking of financial support for a charity, good cause or other enterprises which in one way or another help other humans or animals or the environment. Fundraising is a process of soliciting financial support for a non-commercial cause. In simple terms, fundraising means the act of collecting or producing money for a particular purpose. Fundraising requires asking for something to businesses or individuals which is never an easy task for an organization. To sound needy and depend on the generosity of others is a delicate situation. One needs to tread such paths with great precision.
To be able to write a fundraising letter first you need to categorize it. There are several types depending on the cause you are raising funds for. If you are planning to write to a normal donor, you can choose the general fundraising letter, that would be enough, but if you are writing to request an organization to raise funds for charity work, then a fundraising soliciting letter best suits the purpose. The letter should not make the organization sound desperate, but it should convey the contingency of the hour.
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Fundraising Solicitation Letter Writing Tips
- Formal – be formal and make sure to use a polite tone while writing.
- Brief and straightforward – do not beat around the bush as you ask for money, go straight to your main issue, making the story long is unnecessary and might make your letter boring.
- Organisation – since you would be writing to an organization or charity group, you need to include which organization you are writing and also identify yourself.
- Personal and emotional – to be able to capture the recipient’s heart and persuade them towards a generous donation, you need to get to a one on one personal level with them, make them feel that need you have to raise funds.
Fundraising Solicitation Letter Template
Use our free Fundraising Solicitation Letter to help you get started.
Date: _________. (Date on which letter is written)
Subject: ____________. (the Main purpose of writing the letter)
Dear _______, (Sir/Madam/Name of the recipient)
We write to ask you to support our organization for an event ‘___________’ (name of the event). This event is for the drought-affected areas of _______ (name of the place). We will be providing food for the people suffering there unless the situation is normal and their life is back on track.
For this event, we need a huge amount of fund, and we want you to support this noble cause. We request you to donate a sum of _____________ (mention the amount) for this event. Donations help sustain our organization and benefit the community which we serve.
We are counting on your support, and we hope that you will respond positively to our letter. Please feel free to contact us for any queries.
Thank you in advance for your support.
With sincere thanks,
______________ (Name and signature of the sender)
______________ (Name of the organization and designation)
Love the Society NGO
P.O. Box 62000-00200, Nairobi
May 12, 2003
Touch a Heart
P.O. Box 62000-00200, Nairobi
Subject: Requesting Fund for food for the drought-affected areas.
We write to ask you to support our organization for an event ‘Food for every people.’ This event is for the drought-affected areas of Kenya. We will be providing food for the people suffering there unless the situation is normal and their life is back on track.
For this event, we need a huge amount of fund, and we want you to support this noble cause. We request you to donate a sum of $50000 (fifty thousand dollars) for this event. Donations help sustain our organization and benefit the community which we serve.
We are counting on your support, and we hope that you will respond positively to our letter. Please feel free to contact us for any queries. You are always our hope in our dark times. Thank you in advance for your support.
Chairperson at Love the Society NGO,
The following is the email format to be followed for a Fundraising Solicitation Letter.
Subject: _____________. (the Main purpose of writing the mail)
Dear____________, (sir/Madam/Name of the recipient)
This letter is on behalf of Famine Helping Society regarding the fundraising for supporting a High School located in South Toronto. In this regard, we need your urgent financial help in the form of funds which means a lot to us as we need to buy uniforms and course books for the deprived students.
Kindly visit us at firstname.lastname@example.org to pay online. You can directly contact us at 5743 685 6895 for any query. Your immediate help in this regard will be highly beneficial.
_____________. (Name and signature of the sender)
_____________. (Name of the organization & designation)