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General Sales Letter

General sales letters carry information about the products and services. These products and services can be the old one or any newly introduced ones. These sales letters are sent by the business experts to maintain a healthy relationship with their business clients. This way of written communication creates trust between the company and its client. The sales letters are written to make new clients and retain old ones. The general sales letters are very essential as they enhance the client traffic and also increases sale. In addition to it they keep the clients updated about any new news of product launch and offers introduced by the company. These general sales letters are very effective and maintain a good repute. It further shows that a company is professional and is caring about its clients.

  • Keep a formal tone.
  • Be clear about the details of the products.
  • Be grammatically correct.
  • Keep the letter short.
  • Provide crisp and concise details.
  • The letter should be typed.

General Sales Letter Template

Use our free General Sales Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.

______________(Name of the sender and company with address)



___________ (Name, designation and company of recipient)


Date ____________

Dear Sir/Madam,

I would like to introduce our ___________________ (introduces your company). We are in the business ___________________________________ (mention your business field and year of experience). We are glad to inform you about the good quality products. It will be our pleasure to provide you with our products at reasonable prices.

Our new launch is ____________________(introduce new product and quote the price). It carries_________________( mention the features). You will get the best deal in the market with us.

We are expecting for a positive response.
Thanking You,

_________________ (name of the sender and his company)


Download Template (Doc and PDF)

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General Sales Letter Sample, Email and Example/Format


HUI Electronics




Arun Mittal

General Manager



Sept 12, 2013

Dear Sir,

We are proud to introduce to you about our company HUI Electricals. We are in this business for last 5 years. Our products are of good quality and have very good customer review. It will be a pleasure for us to provide our products at reasonable prices.

Our latest launch is a high quality tablet worth Rs. 15,000. It assembles all the latest characteristics and is worth a purchase. You will get the best deal in the market with us.

We are expecting for a positive response.
Thanking You,

Rohit Malhotra

HUI Electronics

Email Format

You might have received many services and offers by different companies. General sales letters are used for this purpose. It includes the features, quality etc of products implemented by the company. In addition, it is used to inform the clients making aware of the products.

Dear Steve,

We (Planet Handcraft Producing Ltd), the manufacturer of many handcrafted textiles and other good quality products, want to work with you to produce the good quality handcrafted products that sell well in your stores. Our affordable price and quality textiles products are the reasons that make us stand from others. We have market and clients all over the world and we are working successfully. Our furniture products are also popular overseas.

Our products include a wide range of textiles, furniture, toys etc. You will be delighted due to the quality of our products and on time delivery of products. Our quality handicrafts products are earning good sales in our stores.

Therefore, this is to inform you to associate with us to implement great business deals. We will deliver quality products within the given timeframe. Please feel free to contact us.

Yours sincerely,

Peter Nicole.

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