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Sales Letter – Sample Sales Letter

Communication is really very essential for business purpose. It enhances the trust between the reader and the sender. A sales letter is very important tool in the effective running of a business venture. The sample sales letters are generally typewritten, typeset and printed. The sample sale letters are just as a form. These letters are completed by simply witting the name and address of the desired customer. While writing a sales letter it should be kept in mind that it discusses all the important details and directly comes to point. The language should be simple and understandable.

  • The style and tone of the letter should be simple.
  • There should be no confusion and no chance of errors.
  • Should be a formal letter.
  • Only relevant information should be provided.
  • Avoid being clever and funny.
  • Do not get diverted from the major point.


Sales Letter Template

Use our free Sales Letter – Sample Sales Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.


Date ______________(Date of issuing letter)To,

___________ ( name of the recipient, designation and company’s name)
Dear Sir/Madam,

We are glad to______________________(introduce your product). It is ________________ (features and benefits). This software is in the market for last three months and we have got positive responses from many of our customers. We will feel glad to__________________( introduce your purpose)

I will be proud to__________________(reintroduce the features of the Product). I would like give a demonstration to you. We hope for a good business prospect.


___________ ( name, designation of the sender and the name of the firm)


Download Template (Doc and PDF)

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Sales Letter Sample, Email and Example/Format


Sept 09, 2013

Rayan Stewe

Purchasing Manager,

INST Co. Ltd.

Manhattan, USA

Dear Sir/Madam,

We are glad to introduce to you our new software. It is very user friendly, have great capabilities and will surely reduce your work loads. This software is in the market for last three months and we have got positive responses from many of our customers. We will feel glad to help you in making your task a lot easier and that also on a reduction in your operational cost.

I will be proud to introduce you to the features of the software and give a demonstration to you. This tool will be a real help to run your work in an effective and efficient manner. We hope for a good business prospect.

Ohms Software Developers,


New Delhi,




Email Format

A sales letter is important for every business organization. We know that Sample Sales letters are individually typeset, typewritten and printed, as a form letter and then completed by inserting the names and addresses according to the prospects. Here is a description of a particular product in the form of a sample sales letter by a particular company.

Dear Sir/Madam,

It’s my pleasure to introduce, user friendly software which can act as an effective assistant of you by reducing your work loads. I have been walking around offices by creating awareness to people over the past few months. Many insurance companies had accepted my software and they were happy due to my visit. I am proud to help you by making your work easier and reducing your operational costs.

I am very happy to show you the features and demonstrate the function of my new user-friendly software, which has greater capabilities to help you. If you want to reduce the number of workers in your firm, this software is an outstanding tool to help you do that.

Matoma Software Developers,





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