Communication is very important in business to establish a rapport and to ensure that your customers are updated on your products. A letter for introducing a product for sale is written when a business person wants to inform buyers that a product is on sale or a new one is in the market.
It is written by the owner of the company or a person representing the business. Such a letter is addressed to target buyers who include existing and prospective customers.
A letter for introducing a product for sale is an official notification to the customers that a product is now available in the market for sale. It describes the details of the product and how it will be beneficial to the customers.
This letter can be important in establishing communication with a buyer and this can lead to business collaboration. Business owners can use this letter to create a brand image and market their products to prospective customers.
Table of Contents
Tips for writing a sample letter for introducing a product for sale
- Give relevant details about the product
- Mention how it will be beneficial
- Give details of how the product is different from others in the market
- Create a good impression of the product on sale
- Use simple language that is easy to understand
- Mention special offers and discounts
- Keep the content professional and tone polite
- You may include a support document with more details on the product
Sample Letter for introducing a Product for Sale Templates
When you have a product for sale, it is important to market it to potential customers. Have a look at the letter for introducing a product for sale template and sample letters that will get you started.
Date (date on which letter is written)
My name is ____________ and I write on behalf of ____________ company. I hereby write to introduce to you our product ____________ which we launched on ____________. We value the satisfaction of our customers and we appreciate your continued support by purchasing our products.
____________ is the first of its kind in the market and has numerous features that are unique compared to other similar products. It is ____________ inches big and you can connect to the internet. It also comes with a Bluetooth feature that allows you to play music. Additionally, it comes with a remote controller that is simple to use.
We have interesting offers for the new product including reasonable prices. Kindly find a pamphlet with more details about the product and contact us on ____________ if you have any inquiries.
We welcome you to check out our new product.
_____________ (Name of the company and address of the sender)
______________ (name and address of the recipient)
Date ________________ (date of the issue of the letter)
Dear_____________ (name of the recipient)
We at _________________( introduce your company) are proud _________________ ( introduce you newly launched product).
We can assure _____________________________ ( give detail of your product and discuss its feedback and market value).
Hereby we humbly want you to _______________ (express your motive of writing your letter). We assure you that you will be satisfied with its results. One of our salesmen will be ready to help you out with explaining about the product and will help you with the orders.
____________ (name and designation of the sender)
(name and designation of the sender)
Sample Letter for introducing a Product for Sale
Informing potential customers of your intention to sell a product is the best way to win their attention. Check out our free sample letter for introducing a product for sale that will help you write a catchy letter.
7386 Hill Field Street
Crawfordsville, IN 47933
Date:____________ (Date on which letter is written)
99 Jennings Drive
Merrimack, NH 03054
Sub; Introducing a product for sale
Dear Mr. Bowen,
We, Infinix Company take this opportunity to introduce our latest product for sale Infinix Smart 3 Plus. We express our sincere gratitude for purchasing mobile products in your Company and our successful business collaboration for two years.
Infinix Smart 3 Plus is a mobile phone that is one of a kind in the market. It comes with an AI triple camera that has a high resolution which is a unique characteristic. It has big storage of 4GB RAM and 64 GB ROM, it is Android 6 and a powerful battery of 3500mah. This product has been tested by experts and has proven to have excellent performance in comparison to similar products.
We are offering the first 50 customers 15% discount. I herewith attach a leaflet with more details about the product, colors available, and pricelist. If you have any queries kindly contact us on email@example.com.
We hope for a continued business relationship with your company.
Herbal Care Ltd.
To: Ms. Rita Awasthi
Ms. Rita Awasthi
TTFS Beauty Care Clinic
Date: Sept 09, 2013
We at Herbal Care Ltd are proud to introduce to you our newly launched product “Fairness and sun protect lotion.”
We can assure you that it is one of the best beauty products in the market at present. This product has its grasp on oversees markets also and has an excellent reputation. We are making this product available to you at a meager price. This product is receiving ample positive feedbacks in the market. And many of our clients are fully satisfied with it.
At this moment we humbly want you to try this product at your beauty centers. We assure you that you will be satisfied with its results. One of our salesmen will be ready to help you out with explaining about the product and will help you with the orders.
VP – Sales
Sample Letter for introducing a Product for Sale Email Formats
Are you selling a product and you want your customers to know about it? Here is a sample letter for introducing a product for sale in an email format that you can customize to your needs.
My name is Kurtis Kim and I hereby write on behalf of TCB cosmetics. We take pleasure in introducing to you our Anti-dandruff TCB hair food. This is a unique product that is made from natural ingredients to maintain health and slickness of natural hair. We wish to introduce this product to your business Bluesprings Salon since it can be effective for your customers.
Natural hair is tough to maintain because of scalp drying and dandruff and most hair products are unable to solve this problem. Anti-dandruff TCB hair food is made to keep the scalp moist and prevent it from scrapping. Your customers would be love this product since it also makes the hair smooth and shiny.
We have tested this product and it has passed the relevant certifications. We have not received any complaints about side effects. This product will make your customers love to keep natural hair.
Please find a sample for your consideration and a pamphlet with more details about the product. We have a special offer of 20% discount for all customers. Kindly contact to order or to inquires at firstname.lastname@example.org.
We look forward to a long business relationship.
We are introducing our new product with great pride and pleasure ‘Fair and Beauty Lotion’ to you.
It is one of the best beauty for making products available in the market today. It is a popular product in many oversees the market. We are providing this to you at a meager cost. Our claims are only based on different feedbacks received from various clients and not based on self-judgment.
We humbly request you to try this item in your centers, and we assure you that you would be in great pleasure with the results. Our Senior Salesmen would be ready to keep in touch with you to describe to you more about our product.
Customers are convinced to buy a product by the details given about the product on sale. Business people take this opportunity to create and maintain a brand image for the buyers.
When writing a letter for introducing a product for sale, one should give details about the product, how it is beneficial, its variation with similar products in the market, special offers, and attach documents with more details on the product.