Whenever it is about business communication, the sales letters play an important role. For various business activities as product definition, product distribution, or even in case of product introduction, these letters play a crucial role.
Communication has a significant role to play in the effective running of the business, and to carry on the communication, sales letters are used as a medium. Whenever any product is introduced in the market, it becomes essential for a business person to communicate with his present and prospective clients about the newly launched product. By doing this, he makes his client aware of the product and manages to create a niche for the recently launched product.
In the sales letter for introducing a product for sale, it is essential to mention the essential features of the product and also that how it is going to be beneficiary. Product introduction letter should address to the target buyers and should always cover the details abut the products and how it differ from the similar products in the market.
A sample letter introducing a new product can be a good idea to introduce a new product to customers. Here are a few examples of sales letter for a new merchandise for the business.
Sample Letter for introducing a Product for Sale Writing Tips:
- A formal tone is essential in every sales-related letter.
- The letter to be addressed to the correct person.
- Essential knowledge of the products should be mentioned in the letter.
- The letter should create a good impression of the product which is to be sold.
- The information provided should be reliable and crisp.
- The letter should be in simple language; do not make it complicated as it becomes hard to understand, plus the client will lose interest in reading the entire letter.
- The letter should be concise.
Sample Letter for introducing a Product for Sale Template
_____________ (Name of the company and address of the sender)
______________ (name and address of the recipient)
Date ________________ (date of the issue of the letter)
Dear_____________ (name of the recipient)
We at _________________( introduce your company) are proud _________________ ( introduce you newly launched product).
We can assure _____________________________ ( give detail of your product and discuss its feedback and market value).
Hereby we humbly want you to _______________ (express your motive of writing your letter). We assure you that you will be satisfied with its results. One of our salesmen will be ready to help you out with explaining about the product and will help you with the orders.
____________ (name and designation of the sender)
(name and designation of the sender)
Sample Letter for introducing a Product for Sale Sample, Email and Example/Format
Herbal Care Ltd.
To: Ms. Rita Awasthi
Ms. Rita Awasthi
TTFS Beauty Care Clinic
Date: Sept 09, 2013
We at Herbal Care Ltd are proud to introduce to you our newly launched product “Fairness and sun protect lotion.”
We can assure you that it is one of the best beauty products in the market at present. This product has its grasp on oversees markets also and has an excellent reputation. We are making this product available to you at a meager price. This product is receiving ample positive feedbacks in the market. And many of our clients are fully satisfied with it.
At this moment we humbly want you to try this product at your beauty centers. We assure you that you will be satisfied with its results. One of our salesmen will be ready to help you out with explaining about the product and will help you with the orders.
VP – Sales
Sales letters play a major role in business activities like product introduction, product distribution, and product definition. The following letter shows an example of introducing a product for sale. You describe a few necessary things about the product, which is available in the sale. You can read this and understand the ideas for writing such letters.
We are introducing our new product with great pride and pleasure ‘Fair and Beauty Lotion’ to you.
It is one of the best beauty for making products available in the market today. It is a popular product in many oversees the market. We are providing this to you at a meager cost. Our claims are only based on different feedbacks received from various clients and not based on self-judgment.
We humbly request you to try this item in your centers, and we assure you that you would be in great pleasure with the results. Our Senior Salesmen would be ready to keep in touch with you to describe to you more about our product.