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New Product Introduction Letter

An introduction letter for a new product in the market is an extremely important letter since it is very instrumental in marketing the product and helping it sell. It also helps in creating a good image of the product in the eyes of the public. New product introduction letters are officially written to make the recipient aware of the product being there on the market, and giving the recipient any information related to the product, like an offer or a discount. New product introduction letters are also letters unofficially seeking the approval of the consumers, since the consumers can always write back to the company if they have any feedback to give.

  • Always be cheerful and optimistic in your tone, never too formal or official. Since this is a new product, the consumers know nothing about the product. Therefore, there has to be that sense of informal introduction that will help the consumer gain a positive perspective on the product.
  • Don’t be too detailed in your description of the product, if at all there is any, because then there won’t  be any curiosity left in the consumer to buy the product and see for himself how it is. Therefore, always let there be a slight hint of curiosity that the consumer can use to your advantage by buying the product.
  • Mention any offers, sales and discounts that you might be running with the new product. People love these, especially the discounts, and this will mean that the footfall in your store will be greater. This will ensure that even the commodities other than the new product will get sold.

New Product Introduction Letter Template

Use our free New Product Introduction Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.





Subject: Introducing our newest product

Dear Mr./Ms.________,

We are extremely pleased to present to you our newest model, the ______ [write the name of and describe the product]. We are sure you will receive it extremely well.

In the brochure we have attached, please find included all the details of ______ [name the product]. We look forward to receiving your feedback.



__________ [Name and designation]


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New Product Introduction Letter Sample, Email and Example/Format





Subject: Introducing the new Glimmer 4

Dear mr./Ms._____,

We’re pleased, as always, to know that your membership in our store continues successfully. We were also happy to receive your recent feedback and have taken the necessary steps to implement it. We thank you for your continued and active participation in our corporate family.

This letter is being written to bring to you a brand new model from our innovators: the Glimmer 4. The Glimmer 4 is an excellent remodeling, reintroducing, and renovation of the Glimmer 3, which was so well-received and loved by our customers that we had complete faith in introducing its successor.

In the booklet that is attached with this letter, you will find all the information about the Glimmer 4, its attractive features and its benefits.

We hope you will be pleased with this new product of yours. We look forward to receiving your feedback and response.



______ [Name and designation]


Email Format

Launching a new product is the proud feeling for the company and writing a letter for this purpose, is needed. It is important to inform the clients and potential partners about the new products that are being developed at your company. For that reason, you can use new product Introduction Letter, the sample of which is provided below.

Dear Mrs. Clarridou,

We are glad to introduce you our latest development, anti-wrinkle cream “Young forever”. This product had been tested by many volunteers and got satisfaction and only positive feedback from all those who have tried the product. We thought that your clinic can be interested in our new product. Therefore, we are enclosing a sample of the cream in case you decide to try it on your customers.

One of our specialists will contact you shortly in order to describe the product in details as well as answer your questions in case you have any.

We are also pleased to invite you for the seminar dedicated to this new product next Tuesday.  Our colleague will inform you about the details of the event.

Thank you





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1 Comment

Derek M'hango

We are a Zambian company seeking more info on your services

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