An introduction letter for a new business is written when one individual or a group of people have started a new business and wish to extend a hand of friendship to or create a business deal with some other business.
Such letters are formal letters that can also be slightly informal and jovial, as they are business letters and are therefore written by people who are probably well-known to each other.
Find below the samples and tips that will help you write a business introduction letter to new and prospective clients. You can also download introduction letter sample pdf & doc.
Business Introduction Letter Writing Tips:
- Always be slightly informal. Don’t keep the tone of the letter too concise and short. Try to make the other person feel good about the new business that is starting. Business is also about fostering the right kind of relations and reaching out to people. Therefore, make sure yoyr letter has a firnedly, informal tone alongside the formal, official one.
- Give your details lucidly. Be clear with what you want to say. Don’t make the recipient call you up later on to check up on the details. Always divulge your contact details, but never keep anything restricted or hidden.
- The business introduction letter must also contain some gist of the deal you have in mind. For example, if you wish to start a new garment factory with the individual and want to write to him regarding this, make sure you mention this idea well in the letter. Don’t keep the recipient guessing about what it is that you want to do.
Business Introduction Letter Template
We would like you to inform you of our new establishment, _________ [name the establishment]. We hope you will come by sometime to visit us and offer your valued feedback. The address is _____ [mention where it’s located].
We would really like it if you could come.
________ [Name and details]
Business Introduction Letter Sample, Email and Example/Format
Subject: New business, new deal
I’m writing you this letter to tell you that I and a few of my colleagues have recently started a garments’ boutique. It’s called ‘Brands’ and it’s located at the end of Main Street. I would really like it if you could come by sometime and give us some feedback about our organization and progress. Coming from an experienced individual like you, we would highly appreciate it.
There’s another reason why I’m writing you this letter. I would like to make a business proposition here, that involves the setting up of a bookshop and a boutique simultaneously. It would be an extremely profitable business and I and my partner have the resources for the bookshop already and are lacking only in a small amount of capital. We therefore request you to kindly reply in any way suitable to you.
________ [Name and details]
Searching for new partners is always difficult. In order to save your time you can firstly write the Business Introduction letter to the potential partners who might be interested in your services. After that if, you see the interest, arrange a personal appointment, and get your deal. The sample of such a letter is provided below.
Dear Mr. Kruger,
I would like to take an opportunity and introduce our company (Bronton services LTD) that involved in event organizing business for the last 6 years.
We have experience in organizing different types of events from conferences until private parties. All our events were met with a great satisfaction among our customers. The positive feedback is something that we can be proud of.
We provide high quality services for very suitable prices. We would like to offer the services of our Company to your Hotel. Our marketing manager will contact you shortly in order to describe the services we offer in details. Please, feel free to ask any questions relating to our offer that might be unclear.
We are looking forward to cooperate with you.