A Business to Customer Introduction Letter is written to a customer basically to give him information about a new shop that has started nearby which will help him in his daily activities. Such letters are mainly used to enlighten people and at the same time publicize the shop so that more and more people get to know about it and the store or business makes a good profit. Such letters serve the dual purpose of making customers aware of a business that has recently opened nearby and also serve as a targetted advertisement for the business.
A few things need to be kept in mind to make such a letter effective. A semi-formal tone should be used with no grammatical or structural errors. Be aware of the reader’s problems that this business can solve. After a description of these specific problems makes sure to provide a solution through the services of the advertised business. Also, attach a brochure for the other services that the business provides. Offering an early patronage discount often proves to be helpful.
Table of Contents
Business To Customer Introduction Letter Writing Tips
- Keep the letter precise and do not deviate from the topic.
- Write the customer introduction letter in a good language.
- Give all the necessary details to the customer about the company and its services.
- Avoid making spelling and grammar mistakes.
- Write the letter in a formal language.
- All the details provided should be cross-checked twice.
- Give relevant details to those customers find the company and business perfect.
Business To Customer Introduction Letter Template
Here is a template of Business to Customer Introduction Letter.
Date: _____ (Date on Which Letter is Written)
Subject: Catalogue Introduction Letter
Dear _____(Sir or Madam),
I am writing this letter to you on behalf of ….……(name of the business, showroom) to make you aware of the new shop that we have recently opened a few weeks ago. We are a leading seller of automobiles in the country and have several branches spread out in the many states of India. If you are interested in buying a vehicle then you can do so by visiting our showroom which is open for 6 days a week. For more details, you can check the attached brochure along with this letter.
In the case of any queries, you can call on our toll-free number ______________(number)
(Name of the company)
(Sign of the authority)
XYZ Store Pvt. Ltd.,
Coast Lane, 24th Block,
Date: 24th March 2017
Good Travels Pvt. Ltd.,
8th Lane, 56th Block,
Subject: Catalogue Introduction Letter
We on behalf of XYZ store writing this letter to introduce to you and let you know that we have opened a new automobile shop near your area. Apart from selling cars and the latest bikes we also sell trucks and minivans. As traveling these days plays an important role in each person’s life, we take immense pleasure in telling you about our services. So if you are planning to buy a new vehicle this year, make sure you come to our showroom. You will find some of the best cars here at an affordable price.
To know more about our company you can check it on the internet as we have our website that will provide you with all the details about our showroom. Would be awaiting your presence soon at our store.
The following is the Email Format that should be followed while writing a Business to Customer Introduction Letter.
SUBJECT: Business to Customer Introduction Letter.
Dear Mr./Ms/Mrs.______(Name of the recipient)
This letter is to inform you that we are the new dealers in two-wheelers and I came to know that you are interested in buying the new model of two-wheelers. We are the dealers in the fast moving two wheelers sector.We at (name of the dealership) sell new two-wheelers and also do the servicing and repair of the two-wheelers and we also have all the genuine spare parts with us. Our service center is along with the shop which provides the best service to the two-wheelers. if you visit your nearest outlet our customer service person will help you select the best model and you can also avail loans as we have tie-ups with the best banks. The loan procedure is also very simple with very little documents. You can also test drive and feel the ride and select from the colors of your choice.
We provide hassle free purchase of two wheelers and the waiting period is lesser as compared to the other outlets.
Please walk into our office and check out the best of two wheelers. You can also contact us at (contact number)
Looking forward to hearing from you.