A sales introduction letter is a formal letter written to introduce, advertise and endorse a new product to a customer of a store or company or even a patron. Sales introduction letters are a lot like product introduction letters. They have to contain the details of the product, the features that might make the product more interesting and purchase-worthy, and the discounts, offers and accompanying sales you might be having because of it being an introductory phase.
These sales introduction letters help the company to enhance its sales and build good customer support. These introduction sales letters contain details of any newly launched products or any new offers associated with them. The sales Introduction letters are a formal way to communicate the details of your company to the customers
Sales introduction letters are short letters that generally last about a paragraph or two. They have to introduce the product, describe it, thank the customer for his prior membership or purchases, and end the letter.
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Sales Introduction Letter Writing Tips
- Always be confident about the product. This can be done by assuring the client that he or she will love the product and that it will be of great use to him or her. This can also be done by highlighting the introductory offers and attaching a brochure.
- Keep the tone of the letter slightly informal, even though mostly it’s a formal letter. This is important to do because getting that personal touch across to a customer is necessary. All companies should be friendly with their customers, yet official and formal because hospitality is always warm and friendly and that’s how introduction letters should be.
- Be very careful with your details. Never get them wrong. The customer looks at the details in such letters a lot, as it helps him understand whether or not purchasing the product is going to benefit him. Therefore, make sure you keep the detailing right.
- Keep the letter short, crisp and exciting from the customer’s point of view.
Sales Introduction Letter Template
Use our free Sales Introduction Letter to help you get started.
Subject: Introducing the _______ [name of the product]
We take great pleasure in introducing the new ____ [name the product], with the latest _______ [mention its newest features] and _______ [mention its attractive features].
We’re sure you are going to love this newest example of our novelty and creativity, and we urge to purchase it.
________ [Name and designation]
Subject: Introducing the brand new Optimus
We wish you the choicest of this season’ greetings as we bring to you yet another one of our magnum opuses! This time around, it’s the Optimus, the brand new and best refrigerator on the market. We insist you take a look at the brochure we have attached so that you can get a comprehensive perspective on this intelligent acquisition.
The Optimus is not like other refrigerators. It is not just chic and stylish, but it is also classy, exuding elan. It will be the absolute center of attention in your kitchen. Its storage capacity is awesome and impressive, and its chiller and freezer only further the impression. Additionally, the Optimus is environment-friendly and comes with a 5-star rating.
We, therefore, urge you to come to our showroom and look at our newest innovative technology, represented best than in the Optimus.
______ [Name and designation]
The following is the email format of sample sales introduction letter.
Subject: Sales Introduction Letter
Dear Mr. Cook,
We at Homecare Limited would like to introduce to you our newest vacuum cleaner designed for cleaning the dirty corners of house roof edges. I guess this is one of the many problems that most of your customers are complaining in your office.
This vacuum clear is very light thus making it easy to carry. Aside from that. It is very power efficient, not need to worry about your electricity bill, and it is very durable that it can last up to how many years. Its feature also includes its ability to operate even on wet floors, rough edges as well as surfaces that need to be handled well like your desktop computers. All in all, there are seven attachments to this appliance. We are giving a one year warranty and a cash back guarantees if you find the product unsatisfactory. Rest assured, this product is of a supreme quality.
We will be delighted to make a product demonstration at your site at your most favorable time. Please feel free to call me anytime you prefer. Thank you so much.