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Effective Sales Letter

An effective sales letter is the one that creates a good impression on the clients and cracks a deal for the company. The sales letters are used to provide cut to cut information about the products and offers to the clients. These letters are very effective as they enhance sales and draws new customer to the company as well as retain the old ones. These sales letters are very appropriate way to communicate with a client professionally. These sales letters are used to inform the clients about every new offer or the products that the company introduces. These sales letters are also use to crack a sale deal in case of the old as well as new products. This sale letters tends to improve the trustworthiness of the company and enhances the confidence that the client has on the company. The effective sales letter is always written formally and is in a simple language without keeping it too long.

Tips For writing Effective Sales Letters:

  1. Try and avoid grammatical and spelling mistakes.
  2. The letter should be impressive.
  3. Product details must be provided in crisp manner.
  4. Price justification is must.
  5. The effective Sales letter should be formal and short.

Effective Sales Letter Sample:



Ms Ryma


Beauty Care Clinic.


Sept 12, 2013

Dear Ms Nyla,


We, ABC Beauty Care Ltd are glad to introduce our new range for beauty and fairness products. We are in this business for around 3 years and have a good repute in market.

Our products are of good quality and are for all skin types. We assure you that there will be no problem with the quality of products as we never compromise on our quality. Our company is providing great offers and discount for this season. We are sure that your customers will also be happy with the end results.


For more detail of their product you can visit abcbeautycare.com

Yours truly,


Rachell Phillips,

Sales Head

ABC Beauty Care Ltd.

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