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Sales Letter Format

Writing a business sales letter is not an easy job .A Sales letter that is written in an professional manner surely benefits a business, enhances its sales and increases customer loyalty. A Sales letter format should have good grammar and nice vocabulary.

Nowadays sales letters formats are available on different sites. These sales letters formats are very helpful for the people who have no familiarity about writing the sales letters to their clients and customers. So, to carry on the communication with their customers they generally go for the Sales letter format.

  1. A sales letter format should follow a convincing pattern.
  2. A sales letter format should have a formal tone.
  3. A Sales letter format should be written in a flow.
  4. No grammatical mistakes and spelling errors should be there.
  5. The sales letter format should be typed and not hand written.
  6. It should be concise and crisp.
  7. The sales letter format should be impressive.
  8. Long paragraphs should be avoided.
  9. The sales letter format should be highly professional.
  10. The sales letter format should be in strong and bold active voice.

Sales Letter Template

Use our free Sales Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.



_______________________ (name, designation and company of the sender)


______________ (name, designation &
______________ Address of the recipient)

Date ___________ (date of issuing letter)

Dear ___________, (name of the recipient)

We at_______________ (introduce your company and products). We want to _________________ (state the purpose of the letter).

Our products have __________________________ (state the features and benefits of your product and also give the details of the offer provided by your company). You can try ________________ (restate your purpose).

For further information you can visit ___________________ (provide you website address or contact info).


Yours sincerely,
____________ (name, signature and address of sender)


Download Template (Doc and PDF)

Word Filepdf

Sales Letter Sample, Email and Example/Format


Mr. Mike Thomas
General Manager
UK Ltd.

Sept 10, 2013

Dear Mr. Thomas,

We are glad to introduce to you our new copiers and printers. Our products are user friendly and they have great capabilities and benefits.

Our product will surely lessen your work loads. These printers are in the market for last five months and have received positive responses from most of our customers. We are proud to introduce them to you and assure that they will help you in making your chore a lot easier.

We will proud to introduce you the characteristics of the printer and give a display to you. For more details of our product you can also visit our website

We hope for a good business prospect.


Ohms Printers
New Delhi,


Email Format

This is the format of a sales letter explaining in detail the different sections and the kind of content, which goes into each of these sections. It starts with the details of the client to whom this letter is being addressed. Then the actual information is given sequentially. The letter ends with your contact information for the client to get back to you.

Dear (client’s name)

1st paragraph: The introduction should be able to bind the attention of the reader to the letter. In here you could mention about a particular problem a client may have and how your product could help resolve it. Introduce your company and your specialization.

2nd paragraph: Provide an introduction to your product or the service and explain the ways the client could benefit by using your product or service. You could make your offer very attractive to the client but be careful not to promise the impossible.

3rd paragraph: Provide your contact information and how client could find more details of your offer.
This sales letter format is easiest and simple thing to follow for busy and new clients .


Sales Letter Generator

Still feeling lazy to write Sales Letter?
Try our letter generator to write professional, concise and quality letters within seconds.

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