The marketing departments of organizations need to develop fresh strategies to attract additional customers which will help to enhance their revenues. Marketing departments need to work as a team and regularly brainstorm fresh ideas and strategies.
Meetings held by marketing departments can on occasions stretch for hours. At times, some of the attendees of the meeting may have no clue of the reasons why the meeting has been scheduled. Things would, however, be different if marketing departments considered having a marketing meeting agenda which will make it easier for everyone to participate in the meeting.
Marketing departments cannot be expected to have a fixed schedule and in most cases, they are in a rush to meet deadlines. Despite their dislike for meetings marketing departments cannot afford to leave the task of preparing an agenda for a marketing meeting well before it is scheduled. The objective behind the agenda would simply be to have a brief outline of the meeting while also being flexible enough to accommodate any changes which the marketing department may feel is essential.
It is also important for the participants of the meeting to have an idea of what the meeting is going to be about. Walking into a meeting without an idea can lead to chaos without delivering a result. Rather than have a meeting of this type the objectives of the organization and the marketing department would be served better by simply having a marketing meeting agenda and listing the discussions which need to be held during the meeting.
The agenda of the marketing department meeting is prepared mainly for this particular department because these are the individuals who have better knowledge of marketing. However, instances have also been observed when marketing departments have requested help from the finance department when discussing strategies which need additional financial resources. Therefore even as the agenda is prepared for the marketing department it should be flexible also to be used for inviting individuals from different departments if necessary.
An individual from the marketing department is best equipped to write the marketing meeting agenda because they would have the information needed which should be included in the document. They would also be aware of all the individuals that are expected to attend or should be invited to achieve better results. The individual would also be aware of the information that must be included in the marketing meeting agenda.
Points to consider while drafting Marketing Meeting Agendas
- The date of the meeting along with the time and location.
- The participants that are invited to attend the meeting.
- The reasons for holding the meeting by mentioning whether it is to discuss fresh marketing ideas or strategies.
- To hold a discussion on the outcome of a strategy which has been introduced in the market.
- To consider budget allocations for various strategies which are being introduced.
- Any other discussions which may be necessary.
The individual preparing the agenda must include all the topics that need to be discussed and also adequate time frames for every topic to ensure that the meeting is completed as scheduled. Items that are not crucial and can be handled later should be kept away from the agenda.
Example of Marketing Meeting Agenda 1
Marketing Committee Meeting Agenda
[From First Community Credit Union],
5:30 PM — Call to order.
5:35 PM — Marketing budget for the year.
A) Budget carried over from the previous year.
B) Budget for the forthcoming year.
5:45 PM — Marketing plan for the forthcoming year.
A) Marketing objectives.
I. Business recruitment – incentives, land available, and assistance.
II. Community name recognition.
III. Amenities and family recruitment.
B) Community support and matching grants.
I. Hills partners in marketing offering a marketing plan grant of $2500 for the total project of $5500.
Business recruitment grant of $2300 for a total grant of $22,000 for the project.
II. Mayport grant.
Marketing plan grant of $3000 for the total project of $5000.
Business equipment grant of $2300 for the total project of $22,000.
III. Other communities.
C) Countrywide marketing
I. Newman billboard offering $19,000 for an annual contract.
II. Constructing, renting, and printing billboard for Buxton and Hillsborough commercial property for approximately $15,000.
D) Organizational marketing
I. Local advertising describing of organization for $2500 per year.
II Quarterly newsletter printing and mailing for $500 per year.
6:30 PM — Adjournment.
Example of Marketing Meeting Agenda 2
[from The Vashon Farmers Market]
Vendor meeting agenda
6 PM to 6:30 PM — potluck and socializing.
6:40 PM — welcome and introduction.
6:45 PM to 7:30 PM — information
– FAP program changes [10 minutes] presented by [name of the individual].
Issue reminders for WIC applications which are due at the end of next month.
– Fresh vendor rules and accounting [10 minutes] presented by [name of the individual]
– quarterly Viga booth at the market [10 minutes] presented by [name of the individual]
– recycling grant of $500, volunteers needed.
– Reimagining the market [10 to 15 minutes] presented by [name of the individual]
marketing committee meetings and incubator.
7:30 PM to 8:20 PM — conversation
– filing of the gaps in the product mix in the market to understand what is missing
– feedback on the holiday market and the Wednesday market.
– Suggestions requested for other ideas on the market from members.
8:20 PM to 8:30 PM — cleanup and adjournment.
Marketing meeting agendas not only provide an outline for the members of the marketing team but also give them an opportunity to gauge the success of the strategies they have introduced into the market. This is also an important function of the marketing team because the results can be circulated among other members especially when they have succeeded with their strategies.
The success of a particular strategy implemented by the marketing team will give them access to additional funds from the finance department which would make it easier for them to develop and implement fresh strategies to generate higher revenue for the organization.