Insurance is one way to keep your future locked. In case of any life crisis an insurance comes handy. It’s not like you’re preparing fora disaster but having an insurance puts you on the safer side of life. An insurance marketing letter is any letter written by an executive or representative of an insurance company to a prospective or existing client to make them aware of the importance of securing a good insurance for themselves and their dear ones.
Such letters are formal letters with a touch of emotion or sentiment to them, as they include concerns about an individual’s family and their life. Such letters are not written in detail nor are they are too short. They are neither too formal nor too informal. They inform the person about the insurance policies that they could benefit from as well as the various bonuses they would get. At the same time, they make the person aware that investing with their company would be a good decision.
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Insurance Marketing Letter Writing Tips
- Always be polite. Write with consideration and a slight amount of sympathy. Get it across to your client or prospective client that you will know what they will go through in case of a death in their family, and that you are more than willing to help them plan to prevent any further problems.
- Be very clear and concise with your details. Make sure the client isn’t confused after reading your various policies and offers. Make a lasting impact with what you have to offer. This will ensure a greater influx of clients.
- Keep the letter short and practical, yet slightly friendly and informal.
- The letter must carry over the passive manner of convincing tone.
Insurance Marketing Letter Template
Use our free Insurance Marketing Letter to help you get started.
From,
______
______
_____
Date:___________
To,
_______
______
_______
Subject: Insurance policies
Dear Mr./Ms.________,
We’re writing you this letter to inform you of the several insurance policies we have for your family and your loved ones. We are pleased to inform you that several of these will suit your needs perfectly well and help you plan for unforeseen scenarios and difficulties in the future.
Please find attached a document enlisting all our policies and their details.
We thank you for associating with ________ [mention insurance company’s name].
Regards,
_________ [Name and designation]
Sample Letter
From,
Sukanya Rajkumar
DIC,
Hail Street Branch,
Georgia.
Date- 25th February 2017
To,
Fatiha Mansoor
Gumbo Apartments,
Georgia.
Subject: Insurance policies for your family
Dear Ms. Mansoor,
You have recently moved to the city and we welcome you here. You will find the atmosphere very ambitious and rewarding. You will also be pleased to know that we are the city’s largest maker of insurance of policies.
With regard to the health of your loved ones, you can never foretell what might happen when. Hence, we stress on how important it is to have some backup plan ready in case your main plan goes awry. We are there for you in your times of need and hence we suggest you associate with us for your insurance requirements.
We have some very attractive combinations and prudent life insurance policies in our portfolio. You will know more about them after reading the printout attached to this letter. Please feel free to call us on our toll-free number in case of any query.
We hope this will be the start of a lifelong association and rapport.
Welcome to the city!
Regards,
Sukanya Rakjumar,
DIC, Insurance Agent
Email Format
The following is the Email Format that should be followed while writing an Insurance Marketing Letter.
To: fati234@email.com
From: DICpvt@email.com
SUBJECT: Insurance Marketing Letter
Dear Ms. Fatiha,
You have recently moved to the city and we welcome you here. You will find the atmosphere very ambitious and rewarding. You will also be pleased to know that we are the city’s largest maker of insurance of policies.
With regard to the health of your loved ones, you can never foretell what might happen when. Hence, we stress on how important it is to have some backup plan ready in case your main plan goes awry. We are there for you in your times of need and hence we suggest you associate with us for your insurance requirements.
We have some very attractive combinations and prudent life insurance policies in our portfolio. You will know more about them after reading the printout attached to this letter. Please feel free to call us on our toll-free number in case of any query.
We hope this will be the start of a lifelong association and rapport.
Welcome to the city!
Regards,
Sukanya
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