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New Restaurant Introduction Letter

A letter of introduction for a restaurant is a formal letter introducing a new eatery, restaurant or a hotel in a new neighborhood. Such letters are addressed to residents of the neighborhood or proprietors of nearby or neighboring eateries or establishments. An introduction letter for a restaurant has to have a cheery, happy tone that will make the reader eager to visit the place and try out the new things the restaurant has to offer. Restaurants benefit greatly from appropriate advertising and therefore a good introduction letter for a restaurant is always much needed.

  • Always keep the tone of the letter slightly informal. Even though introduction letters are typically meant to have a formal tone, try to mix in a slight hint of friendliness as this is food you’re talking about and nobody can really be too formal when it comes to food.
  • Invite the recipient for a free meal or any other introductory offer you might be having. Inform him that he will love your special dishes and all the cuisine you have to offer. Use vibrant language to define your cuisine since this will make your letter and your establishment seem authentic.
  • Mention some details of your restaurant. Some people look out for the details in introduction letters, like the opening and closing times as well as serving ethics and permission for smoking or consuming alcohol.

New Restaurant Introduction Letter Template

Use our free New Restaurant Introduction Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.








Dear Mr./Ms._________,

We are writing you this letter to inform you that we, _______ [name of establishment], have recently opened our newest branch in your locality. We would like you to avail of our latest offers and exciting combinations so that you can have the best of our deals.

We also have _______ [mention any extra facilities that you might have].

We hope you will come by sometime. Nothing will please us more.



_________ [Name and team]


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New Restaurant Introduction Letter Sample, Email and Example/Format






Hello there!

This is to inform you that we are now officially in your neighborhood, at your service! Yes, we are Eat Out, the world’s best pizzeria for all ages, and now you can Eat Out anytime any day!

We have some exciting ongoing offers as part of our introductory period in this neighborhood. Drop by anytime and check out our combinations that offer you a varied list of cuisines, all on pizzas, with the awesome accompaniment of exotic sauces and grilled vegetables of a hundred different kinds.

We have some of the finest workers and staff employed in our establishment, and we guarantee you the best experience of eating out—only at Eat Out!



_______ [Name and designation]


Email Format

A new restaurant introduction letter will help you advertise your new business providing complete information and a free menu for the customer. A good letter must have a brief yet straight to the point information about the business. If you are writing a letter of introduction for your business, find our sample below.

Dear Madam,


We are pleased to announce that we have just open a new burger store near in your street namely The Burger House. We have a different kinds of burgers and  desserts that will surely suit your taste and we offer a very affordable price. This business is not new in the market and we have 4 branches already. I am attaching a menu for you.

I hope you can drop by to our store so that you can try our very yummy burgers and desserts. Our store is open until midnight. All informations are in the menu including our number for the free delivery. We are pleased to serve you.

The Burger House, provides good quality service and customers satisfaction. Im looking forward to meeting you.

Thank you

San Juan
The Burger House


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