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Follow Up After Sales Letter

Follow up after sales letter is a follow up letter written to trace out the status of business dealings, pending tenders, after sales services etc. It will act as a reminder to complete a pending task. It is a formal letter and hence it should be polite and clear. It is usually written to customers and the content should be customer friendly.

  • The letter should be clear, simple and easy to understand.
  • The content should be up to the point, simple and short.


Follow Up After Sales Letter Template

Use our free Follow Up After Sales Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.


__________ (customer’s name)
__________ (employee’s address)

Date __________ (date of writing letter)


Dear Mr. /Ms__________ (name of the customer),

You have been one of our valuable customers. You bought our company product__________ (name of the product) on _________ (date of purchase).

In this regard, we want to remind you that your ……………..(name of product) is due for renewal of annual maintenance contract. We hope you did not encounter any problems with our service during the last few years. Under the annual maintenance contract, any repairs arising during the period are done free of charge.

If you opt for renewing our annual maintenance contract, we shall send our company representative to you at your convenient time.

It has been our constant endeavour to satisfy our customers. And we are confident that we have been successful in our efforts.

Customers like you give us the motivation to work more efficiently. We value your suggestions and complaints in the same manner. We hope to continue or association in the coming years as well.

Thanking you,

Yours Sincerely,


_____________ (your name and designation)


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Follow Up After Sales Letter Sample, Email and Example/Format


Bharat Kumar
78, Link Road,

25th September, 2013

Subject: Follow up letter related to transaction – Sales Invoice no.87790

Dear Sir,

You are one of our valuable customers who bought Aquaguard water purifier on 7th ocotber, 2012. We want to remind you that the annual maintenance contract will expire on 7th October, 2013. If you are pleased with our services, we request you to opt for the renewal of the annual maintenance contract.

We assure our full cooperation during the contract period. Our trained technicians will attend to your complaints immediately. There will be timely maintenance of the machine. If any repair problem arises, it will be done free of cost under annual maintenance contract.

We shall send our company representative at your convenient time.

We hope you will renew our services and continue our relationship.

Please get back to us at the earliest.

Thanking you,

Yours Sincerely,
Vijay Sharma


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