Writing business letters looks difficult, but in reality, it is not so. Business letters should follow standard practices. Several word processing programs have templates which are easy to use. Usually, a business letter has six essential parts: heading, inside address, greeting or salutation, the body of the letter and signature or complimentary close.
An introduction letter for a new product in the market is an extremely important letter since it is very instrumental in marketing the product and helping it sell. It also helps in creating a good image of the product in the eyes of the public.
New product introduction letters are officially written to make the recipient aware of the product being there on the market and giving the recipient any information related to the product, like an offer or a discount. New product introduction letters are also letters unofficially seeking the approval of the consumers since the consumers can always write back to the company if they have any feedback to give.
Some company prefers to introduce new product to customers through an email.
New Product Introduction Letter Writing Tips
- As these letters are formal, the language used should be simple, clear and easy to understand.
- The content should be appropriate and clearly expressed.
- It should be accurate and precise.
- The target audience of the letter should be clear.
New Product Introduction Letter Template
Use our free New Product Introduction Letter to help you get started.
From,
______
_______
________
Date __________ (date of writing letter)
To,
__________ (customer’s name)
__________ (customer’s address)
__________
__________
Subject: Introducing our newest product
Dear Mr. /Ms__________ (name of the customer),
You are one of our valuable customers and we found your address in the frequent customer’s list. We are happy to introduce a new product………………..(tell about the product) in the market. Prior to the launch of the product, we would like our customers to certify its quality.
We are sending a sample of the………………(product name). Please use it and let us know your opinion. We value suggestions from our customers and believe that to sustain in the industry, customer satisfaction is very important.
This ……………( name of the product) is already tested by the ……………( name of concerned department) department and certified to manufacture in commercial scale.
We are confident about our product and wish to hear from you.
Yours Sincerely,
_____________ (Your name and designation)
Sample Letter
From,
Sunil Malhotra,
Amazon India
8 July 2011
To:
Manish Saxena,
44, Jubilee Hills,
Hyderabad
Dear Mr.Saxena,
We have found your address in our frequent customer list, and it is our pleasure to inform you about our company’s new product, a complete family health drink. We have considered the suggestions made by customers like you and created a new formula. It is always our endeavor to listen to our customers’ suggestions and demands. It is very important to be customer friendly to sustain in the industry.
This unique health drink comprises of several natural ingredients like almonds, cashew nuts, and cardamom. All the ingredients are tested for their efficiency and are incorporated into this health formula. We hope all our customers will like our new product. We are sending a sample of this health drink formula so that you can taste and let us know your opinion. It has been tested by the health department and also certified to manufacture the product.
We value suggestions from our customers. We thank you in advance for your support.
Thanking you,
Yours Sincerely,
Sunil Malhotra
Email Format
Given below is the email format of New Product Information Letter.
To: name@email.com
From: name@email.com
Subject- New Product Information Letter.
Dear Mr. /Ms__________ (name of the customer),
You are one of our valuable customers, and we found your address in the frequent customer’s list. We are, happy to introduce a new product………………..(tell about the product) in the market. Before the launch of the product; we would like our customers to certify its quality.
We are sending, a sample of the………………(product name). Please use it and let us know your opinion. We value suggestions from our customers and believe that to sustain in the industry, customer satisfaction is very important.
This ……………( name of the product) is already tested by the ……………( name of concerned department) department and certified to manufacture in commercial scale.
We are confident of our product and wish to hear from you.
Yours Sincerely,
_____________ (Your name and designation)
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