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Sincere Business Apology Letter

This type of apology letter is written by a business concern or organization to apologize for any unintentional mistake or misdeed that has happened because of their lapse. To maintain good relationship with clients and customers it is very important to apologize for any unintentional mistake. It will help in maintaining relationships with the clients in the industry.

  • As it is an apology letter, the language used should be simple, clear and precise.
  • The tone of the letter should be modest.


Sincere Business Apology Letter Template

Use our free Sincere Business Apology Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.



__________ (customer’s name)


__________ (customer’s address)






______________ (Your name)

______________ (Your address)


Date __________ (date of writing letter)

Dear Mr. /Ms___________,

We sincerely apologize for a lapse in our services when you were ………………(cite incident). This does not happed normally but since there was a ………………….(cite reason for lack in service).We feel very bad that you had to bear the inconvenience.

We really appreciate you for your cooperation during the time. Clients like you motivate us to perform and excel in the industry. We value your suggestions to improve our services.

We once again apologize for the inconvenience.

Looking forward to hear from you,

Yours Sincerely,


____________ (Your name)


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Sincere Business Apology Letter Sample, Email and Example/Format



James Smith,

Public Relations Officer,

Star Continental Hotel,



Bharat Shinde,

General Manager,

Infosys Ltd,


25th September, 2013

Dear Sir,

We are very sorry for your uncomfortable stay at our hotel last week. Our hotel is well known for its hospitality and comfort. We have been in the industry for the past twenty five years and we rarely encounter unfavourable circumstances. Our staff members are trained to meet unexpected situations.

Last week due to power grid failure, there was severe scarcity for electricity. We were running on generators for a week and diesel also became scarce in the market because of power failure all over the city. We tried our level best to restore electricity and wanted our guests to feel comfortable. But due to unavoidable circumstances, we could not meet the requirements of our guests and you had to suffer for a couple of days without electricity.

It is the encouragement we receive from our guests that we get motivated to perform well. We value our guests and welcome suggestions to improve our services.

It is our constant endeavour to satisfy our guests. We really appreciate your cooperation during tough times.

We once again apologize for a lapse in our services

Looking forward to hear from you

Yours Sincerely,


James Smith


Email Format

This kind of apology letter or grievance letter can be drafted by any entrepreneur or business concern for any unintentional misdeed or some mistake for any customers, clients, be it for unreasonable dealings, refusal for goods return cases etc. this would signify the apology indirectly by way of convincing to be in good relations in the long run etc to be framed.

Subject: Request to apologize on professional grounds.
Dear Sir,

I James Atkinson, on behalf & working in the capacity as Public Relations Officer in Hiranandani Continental, would like to sincerely apologize for our inability from our side to perform as per the ethics set & followed by our Continental Group.

Without reminding the scene, we just want to express our restlessness for having being rude for the troublesome & disgraceful condition a couple of weeks ago. Sir, in spite of being neither too harsh nor to lenient with our colleagues, we as a management strive hard to serve our esteemed customers in a royal way in all the possible ways. Your presence & support in the future will assure us to serve you by best means possible.

Thanking You;



James Atkinson


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