Insurance Marketing Letter

Marketing of product and service is all about selling them to the customers who are individuals or group depending on the nature of the business. Marketing letter can not only be about selling a product but also a service like taking insurance. Insurance is protecting oneself from the financial loss. It is a kind of risk management and is used to save money for the uncertain loss in the future. Insurance is beneficial during the times of emergency and not before that. It is crucial for you to make your customers aware of this fact that insurance is an investment for your future during the uncertain emergency where all other types of investments do not help.

An insurance marketing letter is drafted to promote the insurance plan to the potential clients. This letter is addressed to a particular person, and it has an impact on the reader when he or she sees it. An insurance marketing letter is a kind of letter that is written by the insurance company to advertise about their insurance plans to the potential and existing clients. The letter must include the benefits of the insurance policy to attract the customers. Make certain that the letter is clear and concise because it is a formal letter.

Table of Contents

1 Insurance Marketing Letter Writing Tips
2 Insurance Marketing Letter Template
3 Sample Letter
4 Email Format

Insurance Marketing Letter Writing Tips

The Letter should state that Insurance is the subject matter of solicitation.
The name and USP of your company should be mentioned.
The benefit to the customer on buying the insurance should be conveyed.
The letter should create a feeling of need for insurance in the customer’s mind.

Insurance Marketing Letter Template

Use our free Insurance Marketing Letter to help you get started.

From,

————-

Date: ——— (Date of writing letter)

To,

———-

Subject: Life Insurance Solicitation

Dear Sir/Madam,

The world is full of uncertainties, and you never know what happens the other minute. To keep your family protected financially even after you leave, insurance is what you need. At _________ we have introduced a special insurance plan ________ that does not require any lengthy procedures. The policy will protect your family in your absence.

(Explain in detail about the insurance coverage)

(Explain how it will benefit them)

Call our toll free number —————– (company’s toll free number) from —— to —– (mention available time) to speak to a customer care executive or visit our website_________ (mention website) and fill up a simple questionnaire to check your eligibility and buy a policy online.

Thanking you

Yours Truly,

————–

(Name and Designation of company)

Sample Letter

Below mentioned is sample letter for Insurance marketing.

From,

The Lovelife Insurance,

Mumbai, 800907.

Date: DD/MM/YYYY

To,

Mr. Tom Smith,

Mumbai 600809.

Subject: Insurance Marketing Letter

Dear Sir,

We are living in a world full of uncertainty and unexpected dangers. No one can give a guarantee to protect one’s families from the uncertain dangers. There is one thing that can help you during uncertain times, and that is the LoveLife Insurance company. Your family will be looked after financially in your absence with the newly launched insurance plan.

Love Life Insurance Company is committed to developing policies that are in the interest of our customers. We have introduced the free payment policy for the family in the case of the death of the insured. To avail the insurance coverage, there are no lengthy procedures to follow. We have some plans and payment options to suit our customer’s needs.

Insurance is not an option anymore but a necessity. Give love to your family even in your absence with LoveLife Insurance Company.

For further details, feel free to give us a call on ********** between 10 am and 8 pm. Our representatives are happy to help you and solve all the doubts that you have. You can even visit our website www.lovelifeinsurnaceco.com to know your eligibility.

Thanking you,

Email Format

Below given is an email format for an Insurance Marketing Letter.

To: name@email.com

From: name@email.com