Whenever it is about business communication, the sales letters play an extremely important role. For various business activities such as product definition, product distribution, product marketing or even in the case of product introduction these letters play a key role. Such letters usually make or break the status of a new product that may have been launched in the market, and that is looking for people to accept or take a look at it.
Product marketing letter may be written by companies or retailers looking to promote a new product among their customers, potential investors or even to potential customers. A well-written letter will serve as a constant reminder to the customers to give your product a try. It also urges investors to want to give your product a chance, to see whether it works or flops the market. A well-written marketing letter helps not only grab attention but also to believe that the product might do well if given a chance.
To write an effective product marketing letter, follow the examples and tips given below.
Product Marketing Letter Writing Tips
- Be friendly and casual in your approach.
- Focus on the benefits to the customers and mention features briefly only.
- Include a sample whenever possible.
- Make them feel important, and ask them for feedback.
- Appeal for their support.
- Request them to give your product a chance, do not force them.
Product Marketing Letter Template
Use our free Product Market Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
From,
_________________
_________________
_________________
Date:_____________
To,
_______________
_______________
_______________
Subject:________________________
Dear Sir/Madam,
We at ____________(company name) are pleased to introduce to you, our new product ________________(product name). We know that you are a discerning customer who does not compromise on quality, and that is exactly why we chose you to receive a free sample of ___________(product) along with this letter.
_________(product) is____________ (mention benefits in detail and features in brief).
We would love to know what you think of ___________(product). Please leave a feedback on our website ____________(site name) or call us on __________(phone number) to record a review. You can also mail us at ______________.
We will not be able to succeed in this venture without your valuable support.
Thanking you, for your time.
Warm Regards,
_________________.
__________________.
Sample Letter
From,
Champak Bhumia
Champak Soaps Company
456, Malad,
Mumbai.
Date: 13th March 2017.
To,
Mrs. Aditi Goyel,
Flat – 2D
Rustomjee Elanza,
Malad.
Mumbai.
Subject: Product Marketing Letter.
Dear Madam,
We know how important children’s’ hygiene is for parents like you, and where your children are concerned, you will not compromise on quality. That is why we chose you to be among the only 1000 parents in the district to receive this letter introducing our new soap ‘Chim-Chim’, made especially for kids. We are pleased to enclose a free sample with this letter.
Chim-Chim soap is a fast-acting anti-bacterial soap that will not only remove all dirt and grime immediately but will also kill disease-causing germs and bacteria. The soup also comes in various cartoon shapes and mild fragrances which kids will just love. Now you can rest assured about their hygiene even if they have been rolling in the mud! Kids will love bath times with new Chim-Chim soap.
We would love to hear from you! Please call on our toll free number 1800- C-H-I-M-C-H-I-M and record your feedback. You could also visit our website www.champaksoaps.com to see the different shapes and colors and to leave your feedback. You can also mail us at champaksoaps@email.com
Your valuable support is significant for us to market and popularize our Chim-Chim Soap.
Hoping to hear from you soon.
Thanking you, for your time.
Warm Regards,
Champak Bhumia.
Email Format
Below is the email format sample of Product Marketing Letter for your reference.
To: name@email.com
From: name@email.com
Subject: Product Marketing Letter.
Dear Sir/Madam,
We at ____________(company name) are pleased to introduce to you, our new product ________________(product name). We know that you are a discerning customer who does not compromise on quality, and that is exactly why we chose you to receive a free sample of ___________(product) along with this letter.
_________(product) is____________ (mention benefits in detail and features in brief).
We would love to know what you think of ___________(product). Please leave a feedback on our website ____________(site name) or call us on __________(phone number) to record a review. You can also mail us at ______________.
We will not be able to succeed in this venture without your valuable support.
Thanking you, for your time.
Warm Regards,
_________________.
__________________.
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