A marketing letter to a physician may be written by a pharmaceutical company or a company manufacturing medical equipment. Physicians are busy people and are hard pressed for time. A crisp and well-written letter can succeed in getting the physician’s interest in one’s product.
These letters are very effective in getting the physician to know about your product in details – the price, quality, quantity, perks and so on. Such letters are often used to list out the possible reasons why your product stands out from the others. If written using the correct format and language, it can effectively help boost your sales. Follow the sample and tips given below to write an effective marketing letter to a physician.
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Marketing Letter to Physician Writing Tips
- Be very precise and to the point.
- Identify your company.
- Avoid describing the benefits in too much detail (for medicines).
- Praise the doctor for their efforts in health care.
- Don’t use flowery language since the physician is a busy individual and might not have time to go through such a mail.
- Mention why your product stands out from similar others, in the market.
Marketing Letter to Physician Template
Use our free Marketing Letter to Physician to help you get started. If you need additional help or more examples check out some of the sample letters below.
________________(Name of the sender and firm details)
Date: 23rd March 2017.
_____________(Name of the doctor/physician and his/her clinic details.)
Subject: Marketing Letter to Physician.
We at ______________(company name) would like to congratulate you for your outstanding work in the medical field, in the city.
We are pleased to inform you about our new product,____________(range/single product name).
It contains _______________(mention contents). It can be prescribed for ___________(mention for what it can be given). This has been created after years of research at our labs.
Enclosed with this letter is a detailed literature about the product and also a sample. We hope we will have your valuable support in promoting this product.
I would be honored to visit you, at your clinic to show you more samples and let you know the literature of the product and similar other products, in detail.
________________(Signature and, name).
45, Kanoji Industrial Estate
Date: 22nd April 2017.
Dr. Devesh Desai,
45/49 Mulji Patel Marg
Subject: Marketing Letter to a Physician.
We commend you for the great work you are doing in the field of sports medicine. You have ensured that the budding athletes and sports persons in our city have remained healthy and recovered completely and quickly from injuries and illnesses.
You know the importance of extra nutrition, for people like, athletes who exercise a great deal.
We, at SportHealth, have just launched a new nutritional supplement called ‘Proviteral.’ It is whey protein fortified with essential minerals like calcium, iron, phosphorous and magnesium, and vitamins A, B1, B2, B12, C, D, E and K. It is perfectly legal for sportspersons even at the international levels and is safe when consumed in proper doses. Proviteral is the result of years of research and we hope to have your valuable support in popularizing this product. Enclosed with this letter is a detailed list of ingredients, recommended dosage, and quantities available (we have different sized packs) .
We are also attaching a sachet with a sample of this supplement.
I would be honored to come over to your clinic, later this week with more samples and detailed literature of the same.
Hope to have your continued support.
Email Format of a Marketing Letter to a Physician.
Physicians are very busy people and they just wait for sales people to go to their clinics to promote their products. A good letter will make you do this even if you are not personally present, write a marketing letter to that physician and he will sure to consider your product. Please see the sample letter below for your help and guidance.
Subject: Marketing Letter to a Physician.
Dear Dr. ____________,
We are aware that you have a very promising career in medicine in your place and lots of people have already trusted your service. I am from “Herbal Remedies,” and our company is one of the leading dealers of herbal remedies for different ailments in the country.
Being an expert in medicine, I am pretty sure that you are aware of the benefits of herbal preparations as medicines. Enclosed herewith is our brochure, for you to have a glimpse of our products as well as some information about each product. I can proudly say that you can prescribe our products to your patients as and when needed, with minimal side effects. It will be my privilege to visit you one of these days at your free time and I will bring with me some sample products.
We are aware of your commitment to the health of your patients, and our products will surely be of help to them. Please feel free to check our brochure and contact me if you have some querries concerning our products.
Thanking you very much.
_______________(Name and Firm name of Sender)