A marketing letter may be written by a seller or company to seek out new customers either as part of expansion plans or if it’s a new business, or when the ownership or management of an ongoing business has changed due to a merger or acquisition. The letter may be written to inspire confidence in the customers, to reassure them or to establish a relationship, and sometimes, all of the above. It is very effective if you make a marketing letter for a newly opened business. In this way, you will be able to reach many customers at a very short span of time, and there is no need for much marketing personnel.
To reach your potential customer, marketing letters play a vital role. Instead of relying on the ads on electron or print media, you can adopt this strategy being the more fruitful. This personal link goes a long way keeping you away from the contest. This method can also be successful when your budget is small, and you lack a marketing team. If the marketing letters are written effectively, they fulfill the requirements of your particular audience as well as explain accurately how they will be in their trade.
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Tips for Writing a Marketing Letter to Customer
- If your business is new, inform them about your business, the various products you have, and so on.
- Reassure the customers that they will be looked after, just as well as the earlier management used to, in case the ownership/management has changed.
- Appeal for their continued support and patronage and tell them how important they are to your business.
- Be positive and confident throughout, especially at the end.
Marketing Letter to Customer Template
Use our free Marketing Letter to Customer to help you get started. If you need additional help or more examples check out some of the sample letters below.
Date:____________(Date on which the Letter is written)
Subject: Marketing Letter
We are happy to inform you that we have opened a______________(type of store) store named______________in your neighborhood. We stock high quality_____________(mention products).
We stock goods from well-known brands too so that you can be assured of quality.
Your patronage and support are very much needed for us to make this venture successful. We hope to see you soon at our store. Remember to bring your family and friends along.
_______________(Signature and Name).
(Signature and Name).
Katie J. Conley
1282 Masonic Drive
Martinsdale, MT 59053
Date: March 08, 2014.
Mr. Michele Norman
23, Green Street
New Jersey – 304
Subject: Marketing of Stationary.
We are pleased to announce that we are opening a stationery and books store, ‘The Blotting Paper’ in your neighborhood. We stock all kinds of stationery that a school or college going student, and even an office executive might require. This includes textbooks (including for MBA, medical and engineering students and aspirants), tracing paper, special art pencils, notebooks of all types, chart and colored paper, paper pins and clips, myriad writing implements and a variety of files, folders, calculators and so on.
We assure you that we only stock quality products, and we promise to ensure your satisfaction. We also have a request board: if you can’t find a particular stationery product or book in our store but would like to have it, you can write it on a Post-it on the board, and we will get the item for you.
Please do visit our store and do get your family and friends along.
Assuring you of best service always,
Katie J. Conley.
The Blotting Paper
The following is the Email Format that should be followed while writing a Marketing Letter to customers.
Subject: Marketing Letter to customers.
Dear Mr./Ms/Mrs.______(Name of the recipient)
We are certain that you would prefer to have a store that sells everything you need for daily living. We have just inaugurated our newest branch of the __________________ in this town wherein you can find everything that you need in one store.
Our products are from various manufacturers, and we can assure that these are quality products that come fresh from our suppliers. We are sure that you will be amazed by our store because you will find some products that you like but you have never had the chance of having since they are not available in any store, near and around you. Also, we are proud to say that we have very low prices for our goods. We would like to assure you that you will be able to save when you buy from our store and the products are always of superior quality. We will be open for business every day and our closing time is______________, and we encourage you to take a personal tour of our store.
We are hopeful for your satisfaction.