A Direct Marketing Letter is a marketing letter that is meant for a specific individual or organization and is tailored according to their specific needs.
Such a letter is custom written for a specific part keeping their interests and needs in mind. Such a letter aims to put forward or advertise a particular product or service of the writer or his company to the receiver directly and thus increase the chance of a sale.
Direct Marketing Letter is extremely important when you are selling a product like a credit card which requires more persuasion. These letters also allow you to put in all the important details of the product and address it directly to your client.
These letters allow your clients to understand the product better and become aware of the benefits that they will receive from it. Such letters need to be written with precision without any clutter or grammatical mistakes. They need to be to the point and attractive to the eye of the reader.
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Direct Marketing Letter Writing Tips
- Mention all the details of your product in simple words.
- Address your customer directly, like in a conversation.
- Ensure that your letter is persuasive but not desperate in its tone.
- Keep the language enthusiastic and the letter concise.
- Be specific about the need of the reader and the service being offered.
Direct Marketing Letter Template
Use our free Direct Marketing Letter to help you get started.
Date:___________( Date when letter was written)
__________ ( Name and address of the recipient)
Dear Sir/ Madam,
____________ (Service or experience) is something that everyone loves. However, if you could get ___________________________________ (highlight the associated benefit of your product) , wouldn’t that be great? Like you, I am also for products that ______________________________( mention the advantage of the product). This has become possible ever since I chose to use ____________ ( product name). __________________________________ ( mention the benefits of the product and other services offered)
If you love ___________ (service and experience) , then this product is ideal for you. If you are interested in this product and want to know more, just log on to __________ ( name of website) and register to get a brochure with details. You can also call on the 24X7 toll free number (phone no) to find out details and place an order.
____________ (name and signature )
__________ (your name)
__________ (your designation)
__________ (company name)
__________ (company address)
Date: _____ (Date on Which Letter is Written)
__________ (recipient name)
__________ (recipient address)
Subject: Direct Marketing letter
We are a company that has been manufacturing __________ (Product details) for a period of __________ (Launch details of the products) now. You must be aware of the number of products like ______ (Name of the products) to name a few __________ (A brief about the products) __________ (New initiatives of the industry or the company and the reason for writing the letter).
We are sending you a detailed description of the new products in the enclosed leaflet __________ (offer details). We request you to try our new products as soon as possible as the offer ends on the __________ (Offer validity). If you have any queries regarding this matter feel free to contact us at __________ (your contact details), we will be available 24/7 round the clock.
______ (Name of the issuer)
______ (Designation of the issuer)
Direct Marketing Letter Sample
The following is a Sample of a Direct Marketing Letter.
February 12, 2002.
Subject: Direct Marketing Letter
Dear Ms. Abigail Mathew,
Shopping is something that everyone loves. However, if you could get discounts and earn brownie points each time you shop, wouldn’t that be great? Like you, I am also for products that make shopping experiences better. This has become possible ever since I chose to use MaxBank. MaxBank provides you with great discounts when you choose select vendors. You also get points every time you shop. These points can be redeemed at different stores.
If you love shopping, then this product is ideal for you. If you are interested in this product and want to know more, log on to www.maxbankcards.com and register to get a brochure with details. You can also call on the 24X7 toll-free number (phone no) to find out details and place an order.
Senior Sales Executive
2-e, southern street,
Subject: Direct Marketing letter
We are a company that has been manufacturing cleaning agents for 20 years now. You must be aware of the number of products like Cleanit kitchen cleaner, Cleanit tile, and Cleanit Bathroom cleaner to name a few.
We also produce various kinds of cleaning and washing materials that are designed to help a person keep his or her surroundings nice and clean. Now we came out with a new kind of tile as well as bathroom cleaner which aims at being more powerful to use. Apart from this, we have also come out with an entire range of cleaning agents that can help a person in their day to day cleaning activities.
We are attaching a paper with a detailed description of the new products. You are a precious customer, and hence we would be glad to present you an offer when you purchase a product from our company. The offer aims at giving you a chance to test our products and understand its importance. This offer is valid only on the newly launched products that are available across some departmental stores.
We request you to try our new products as soon as possible as the offer ends on the 20th of June. If you have any queries regarding this offer, you know how to contact us. Hope you would find this offer useful.
Direct Marketing Letter Email Format
The following is the Email Format that should be followed while writing a Direct marketing Letter.
Dear Mr./Ms/Mrs.______(Name of the recipient),
Each of us prefers to have discounts on what we buy. A 50% off the price is a very good offer. For a better shopping experience, do it with the Mesopotamia shopping credit card, and it will be your good ally. If you feel a lot better when you shop, Mesopotamia shopping card is a necessity for you.
Like me, I have a scheduled shopping for clothes and household needs. As an additional offer, you will get extra credits for a day’s shopping through an accumulation of your points by using this card.
The cards work just like existing cards, but savings is more with us. If you decide to get one for yourself, then please feel free to reach us through our web page or call (500) at any preferred time and get instant Mesopotamia shipping credit card. Once you decide, we will have our agents process your application within half a day.
Savings Bank Marketing Manager