A Direct Marketing Letter is a marketing letter that is meant for a specific individual or organisation and is tailored according to their specific needs. Such a letter is custom written for a specific part keeping their interests and needs in mind. The aim of such a letter is to put forward or advertise a particular product or service of the writer or his company to the receiver directly and thus increase the chance of a sale.
Direct Marketing Letter is extremely important when you are selling a product like a credit card which requires more persuasion. These letters also allow you to put in all the important details of the product and address it directly to your client. These letters allow your clients to understand the product better and become aware of the benefits that they will receive from it. Such letters need to be written with precision without any clutter or grammatical mistakes. They need to be to the point and attractive to the eye of the reader.
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Direct Marketing Letter Writing Tips
- Mention all the details of your product in simple words.
- Address your customer directly, like in a conversation.
- Ensure that your letter is persuasive but not desperate in its tone.
- Keep the language enthusiastic and the letter concise.
- Be specific about the need of the reader and the service being offered.
Direct Marketing Letter Template
Use our free Direct Marketing Letter to help you get started.
Date:___________( Date when letter was written)
__________ ( Name and address of the recipient)
Dear Sir/ Madam,
____________ (Service or experience) is something that everyone loves. However, if you could get ___________________________________ (highlight the associated benefit of your product) , wouldn’t that be great? Like you, I am also for products that ______________________________( mention the advantage of the product). This has become possible ever since I chose to use ____________ ( product name). __________________________________ ( mention the benefits of the product and other services offered)
If you love ___________ (service and experience) , then this product is ideal for you. If you are interested in this product and want to know more, just log on to __________ ( name of website) and register to get a brochure with details. You can also call on the 24X7 toll free number (phone no) to find out details and place an order.
____________ (name and signature )
February 12, 2002.
Subject: Direct Marketing Letter
Dear Ms. Abigail Mathew,
Shopping is something that everyone loves. However, if you could get discounts and actually earn brownie points each time you shop, wouldn’t that be great? Like you, I am also for products that make shopping experiences better. This has become possible ever since I chose to use MaxBank. MaxBank provides you with great discounts when you choose select vendors. You also get points every time you shop. These points can be redeemed at different stores.
If you love shopping, then this product is ideal for you. If you are interested in this product and want to know more, just log on to www.maxbankcards.com and register to get a brochure with details. You can also call on the 24X7 toll free number (phone no) to find out details and place an order.
Senior Sales Executive
The following is the Email Format that should be followed while writing a Direct marketing Letter.
SUBJECT: Direct marketing Letter.
Dear Mr./Ms/Mrs.______(Name of the recipient),
Each of us prefers to have discounts on what we buy. A 50% off the price is a very good offer. For a better shopping experience, do it with the Mesopotamia shopping credit card and it will be your good ally. If you feel a lot better when you shop, Mesopotamia shopping card is a necessity for you. Like me, I have a scheduled shopping for clothes and household needs. As an additional offer, you will get extra credits for a day’s shopping through an accumulation of your points by using this card.
The cards work just like existing cards but savings is more with us. If you decide to get one for yourself then please feel free to reach us through our web page or call (500) at any preferred time and get instant Mesopotamia shipping credit card. Once you decide, we will have our agents process your application within half a day.
Savings Bank Marketing Manager