A letter of intent is written for various purposes including professional, business, educational or even personal reasons. The letter should be informational as well as professional. The letter must mention that the parties are negotiating and also clarify the important points of transaction.
The intent letter is a document outlining the general plans of an agreement between two or more parties before a legal agreement is finalized. A letter of intent is not a contract and cannot be legally enforced; however, it signifies a serious commitment from one involved party to another. It is a formal statement that the author has a serious intention of doing something under specified conditions and at a specified time. To verify certain issues regarding payments made for someone else.
Marketing Letter Of Intent Writing Tips:
These are a few writing tips:
- Introduce yourself and your organization.
- Be direct and precise.
- Mention your credentials and the purpose of the letter.
- Explain why you are interested in this course/business proposal; flatter but don’t overdo it.
- Mention what benefits the other party will get from the proposal.
- Request a response.
Marketing Letter Of Intent Template
Use our free Marketing Letter of Intent to help you get started.
Date:__________ (Date of writing the letter)
We are pleased to have the opportunity to propose a merger of your___________(company name) with our organization_________(name).
Currently, we have__________(mention branches/outlets/company details).
As you are well aware,___________(new branches/expansion) requires a lot of manpower and capital investment. So, we would like to propose that we merge our businesses (including all current branches/outlets) and increase our financial and workforce strength. This will be mutually beneficial as _________(state reasons) this will help us face stiff competition.
Please, feel free to get in touch with me, so that we may discuss this further.
I can be reached at________phone number) or _________(email). Hoping to hear a favorable response from you.
(Signature and name.)
87/4432 R K Puram,
Date: 27th March 2017.
The Bread Basket,
4th Estate Mall,
Dear Mr. Menon,
We are pleased to have the opportunity to propose a merger of your specialty bread chain, ‘The Bread Basket’ with our cakes-and-cookies chain, ‘Jake’s Bakes.’ We are happy to note that your six outlets are doing good business.
Currently we have seven outlets in the city which are doing exceptionally well; in fact, our cakes and home-style cookies are the most sought after. We plan on opening new outlets in the neighboring cities as well.
As you are well aware, opening newer branches requires a lot of workforces and capital investment. So we would like to propose that we merge our businesses and increase our financial and human resources strength. This will be mutually beneficial as our products complement each other very well instead of competing. With this merger, we can increase the number of our outlets and the sales and see a rise in profits, and easily meet the challenge of competition head-on.
Please, feel free to get in touch with me, so that we may discuss this further, in detail.
I can be reached at 88889999. Hoping to hear a favorable response from you.
The following is the Email Format to be followed for a marketing letter with intent.
Dear_____________(name of recipient),
We are truly thankful and inspired by your dedicated service to the business. Our company, ‘__________(name of company), takes much pride in our successful business partnership and we are truly motivated with your style. With regards to our deals in the past, we are pretty sure that you are already aware that we share common principles and interests.
Also, we were able to stay on top of the garment industry, and our business is getting better and better. We have some fashion models for our clients, as well as, famous actors in Bollywood too. Our line of garments come from across the nation and lots of people like our collection.
We would like to let you know that we are interested in merging our companies for us to be stronger and we are sure; this move will take us on top of the industry. When we are together in the business as one, we will be able to explore more ideas and problems brought by the stiff competition in this industry will be a lot easier to face.
Hoping for your favorable response.
_______________(name of sender).