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Customer Appreciation Letter Sample

Writing a customer appreciation letter is a way of expressing your gratitude towards your customer who believes in you. The relationship between the vendor and the customer should be like that of milk and water which when mixed cannot be separated. Customer is the king of the market and we must appreciate him for maintaining a long term relationship with our organization.

  • First and foremost it is vital to appreciate your customer for his patronage with you over a period of time.
  • The words of appreciation should carry a feeling of warmth in the letter.
  • Letter should be brief, concise and focused to your customer.
  • Once you are through writing the letter, please recheck the same for spelling mistakes or punctuation errors.

Customer Appreciation Letter Sample Template

Use our free Customer Appreciation Letter Sample to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.




Date (Date on which letter is written)




Dear ______________ (Mr./Ms),

I am writing this letter to extend my gratitude towards you for having faith in ____________ (Name of the organization) and our products. We truly appreciate your patronage with us.

As a token of appreciation, please find enclosed _________ (Gift/discount coupon). If you need to give any suggestions for improvement, you are truly welcome. I wish that your trust in us should continue in future also and we will try our best to come up to your expectations.

Thanking you,

Yours sincerely’




Download Template (Doc and PDF)

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Customer Appreciation Letter Sample Sample, Email and Example/Format



Mr. Albert Roosevelt
1319, South Avenue Apartments

Date (Date on which letter is written)


Steven Stenberg
Customer Relationship Officer
C & G Associates

Sub: Letter of appreciation

Dear Mr. Roosevelt,

It was a pleasure to have an association with a customer like you. I truly appreciate your trust on C & G Associates. Its because of your reference that we have got so many trustworthy clients. Even my team members also appreciate the way you speak to them whenever you visit our outlet. Your way of giving respect to everyone has made you special in everyone’s heart.

Though you are a regular client with us, but still if you feel that we need to improve in any sphere please feel free to call me or email me. It would be a privilege for us to work as per your suggestions.

As a small gesture, I am attaching a discount coupon of Flat 40% on your next purchase. I wish that we should come up to your expectations whenever required by you.

Thanking you


Yours sincerely


Steven Stenberg


Email Format

Writing appreciation letter is a way of thanking someone about for any work which really needs some appreciation. Customers are the key factor of earning profit to the dealer or the vendor. Without customer, the vendor and the dealer has got no value in the markets. The relation between the customer and the vendor should be polite and sincere. Customer plays an important role into the life of the vendor and hence appreciation to the customer is the must.

Dear Michael,

As one of your customers, I recently purchased a car from your company because of my friend’s recommendation. I wanted to say thank you for the assistance you gave me in purchasing the product. I can say that I am greatly satisfied with the car I bought from your company.

I would also like to speak well of your sales representative, Stephen Chow, for his great effort in helping me purchase the car I wanted. He assisted me very well and even gave me several cars to choose from and allowed me to try each one. For this reason, I was able to get the right car.

Again, I wanted to let you know that I greatly appreciate the effort of your company especially your sales representative. Your great customer service is highly appreciated.

Yours Truly,




Customer Appreciation Letter Sample Generator

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