In the capitalist society that we live in, it isn’t uncommon for companies to be oriented more towards increasing their profits at the cost of customer satisfaction. However, there still remain a fair few who value their customer feedback and satisfaction even at the cost of reduced profits. There are many instances where the item you purchase is faulty or not the one you intended to buy. In such cases, the company or enterprise where you purchased the item must issue with a suitable replacement. In order to convey your appreciation at the gesture, you can write a letter to convey the same.
The objective of writing this letter is to appreciate the owner of the organization who keeps his customers first rather than focusing solely on his profit or loss. Through this letter, you are appreciating his efforts in dealing with his customers. Though a lot of companies talk about customer service, there are very few who implement the same in practice. As such, it is our moral responsibility to motivate them by giving them the appreciation that they deserve.
Appreciation Letter to the Company Writing Tips
- It is vital that the letter is written sincerely and genuinely.
- You must appreciate the person for the help extended towards you.
- The tone of the letter must be formal and polite.
- The wording of the letter should be such that the reader should feel motivated.
- Once you are through writing the letter, please recheck the same for corrections, if needed.
Appreciation Letter to the Company Template
Use our free Appreciation Letter to the Company to help you get started. If you need additional help or more examples check out some of the sample letters below.
Date__________ (Date on which letter is written)
Dear Mr/Ms _____________,
I am writing this letter to express that I am truly impressed by the way you deal with your customers, keeping the revenue factor aside. We had a conversation a week before regarding the replacement of my ____________ (Name of the item) which I purchased from you _________ (Time period). I appreciate the way you dealt with your customers and handled their concerns in a truly professional manner.
Once again I would like to thank you for replacing my __________ and giving me an exceptionally satisfying customer service experience.
123, South Hills Apartments
Date (Date on which letter is written)
Mr. Samuel Johnson
Sub: Letter of appreciation
This is concerning our conversation yesterday regarding the replacements of my curtains which I purchased from you a week ago. I must appreciate the way you deal with your customers. Your professionalism in dealing with such issues and complaints is truly commendable. Without asking any questions, you immediately agreed and sent the person to my place for the replacement and also with the new designs. I am truly impressed with your generosity.
I was very worried because I was expecting some guests over the weekend and the conditions of the curtains were miserable, but your timely help and prompt action completely settled my mind at ease.
Once again thank you for the help.
The following is the Email Format to be followed for an Appreciation Letter to a company.
Subject: Appreciation Letter
With reference to our conversation, I am writing this letter regarding the replacement of purchased furniture to appreciate your professionalism and dedication towards your customers. The replacement was promptly delivered and installed without much delay. I appreciate how diligently and enthusiastically you and your employees responded to this situation. In addition to your enthusiasm, I like how you encourage others to work cooperatively with the customers.
Your way of working and treating your customers leaves me very much impressed. I hope you keep up the lofty standards that you have made for yourself and wish you the best for the future.