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New Product Introduction Letter

Writing business letters looks difficult but in reality it is not so. Business letters should follow standard practices. Several word processing programs have templates which are easy to use. Usually a business letter has six important parts: heading, inside address, greeting or salutation, body of the letter and signature or complimentary close.

  • As these letters are formal, the language used should be simple, clear and easy to understand.
  • The content should be appropriate and clearly expressed.

New Product Introduction Letter Template

Use our free New Product Introduction Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.


__________ (customer’s name)
__________ (customer’s address)

Date __________ (date of writing letter)

Dear Mr. /Ms__________ (name of the customer),

You are one of our valuable customers and we found your address in the frequent customers list. We are happy to introduce a new product………………..(tell about product) in the market. Prior to the launch of the product we would like our customers to certify its quality.

We are sending a sample of the………………(product name). Please use it and let us know your opinion. We value suggestions from our customers and believe that to sustain in the industry, customer satisfaction is very important.

This ……………( name of product) is already tested by the ……………( name of concerned department) department and certified to manufacture in commercial scale.

We are confident of our product and wish to hear from you.

Yours Sincerely,

_____________ (Your name and designation)


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New Product Introduction Letter Sample, Email and Example/Format


Manish Saxena,
44, Jubilee Hills,

Dear Mr.Saxena,

We have found your address in our frequent customer list and it is our pleasure to inform you about our company’s new product, a complete family health drink. We have considered the suggestions made by customers like you and created a new formula. It is always our endeavour to listen to our customers’ suggestions and demands. It is very important to be customer friendly to sustain in the industry.

This unique health drink comprises of several natural ingredients like almonds, cashew nuts and cardamom. All the ingredients are tested for their efficiency and are incorporated into this health formula. We hope all our customers will like our new product. We are sending a sample of this health drink formula so that you can taste and let us know your opinion. It has been tested by the health department and also certified to manufacture the product.

We value suggestions from our customers. We thank you in advance for your support.

Thanking you,

Yours Sincerely,

Sunil Malhotra


Email Format

91 East Street


Dear Mr. Rakesh,


With reference to your address in our most frequent customer list we are very happy to inform you about our latest tooth past. With respect to the suggestions of our customers we made some modifications in our toothpaste. In today’s market it is very important to be customer friendly and keep their demands in mind.


With respect to this we have made toothpaste, which contains some herbal and Ayurvedic ingredients i.e. mint, neem etc. which will help to keep your teeth fresh and healthy. We are sending you this cream please use it and tell us your view. It has been already checked in laboratory of Indian Dental Association and its recognized by them but still we would like to hear from you.


Our customers are everything for us and we will always keep in touch with you.


Feel free to contact us for further suggestions.


Thanking You


Yours faithfully,

Subhash Gosh.


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