Endorsement is a particular terminology that indicates or means that some individual personality has been agreed to promote a brand. Anybody cannot be chosen for the endorsement. Some relevant and influential personality like most of the times the sportsman or the film stars are chosen for the endorsement.
As they have wide reach because of the sport or the movie so they are chosen for the endorsement or to promote the brand so it can get a wide reach as soon as possible. It is being considered as one kind of advertisement and it works very good and in an effective way as well. This kind of advertising is called covert advertising. The endorsement can be done in two ways. The stars can be paid for the endorsement or they can get the sponsorship.
An endorsement letter is nothing but a simple information letter to provide the confirmation of the selection and getting fixed. Though the endorsement letter is something easy to write but ill writing can lead to a miscommunication that may hamper the business a big time and you find some contempt of court for the defamation.
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Endorsement Letter Writing Tips:
- Provide the detail of the deal or the contract.
- The endorsement letter should have some formal approach.
- Endorsement letter should be signed by both the parties or else it can be misused.
- The dates must be mentioned clearly and it is essential too. It is better to highlight the date as it can play a huge role in the future if there is any kind of problem takes place between the parties.
- The letter should not include any kind extra words but it should be crisp, short and simple.
- The information provided must be clear and correct.
- The language of the letter must be formal completely and the statement must be clearly understood. No complex factor should be added that may have multiple dimensions.
- Copy of the letter should be handed to the legal department and it is essential.
- The letter should be typed and printed out, no hand written material will work.
- Grammatical errors must be dodged as it may create some problem in the future.
Endorsement Letter Template
____________ (name of the Endorsee)
I would like to put this into your kind attention that as per our discussion we are very please to let you know that you have been selected for the endorsement of (______ name the product____). The endorsement will be active from (__ date__) to (__date__), after that it will be due to renewal. The endorsement is of (____ mention the amount____).
With best regards,
(Name of the authority)
Endorsement Letter Sample, Email and Example/Format
Subject: [Endorsement for the Rado watches]
Dear Ms. Winslet,
I would like to put this into your kind attention that as per discussion on 8/1/13 regarding the endorsement of the all new designer watches of the Rado brand we are very please to let you know that we have been agreed happily to work with you for this particular campaign.
The product is going to launch on 8/15/13 and the endorsement will be for the all new designer watches of our brand. Our advertising team will contact you as soon as possible for the shooting dates and hope for the best of result.
It is to inform you once again that the endorsement period will be from 8/7/13 to 8/7/14. After that the endorsement will due to renewal as per the mutually agreed terms.
The endorsement has been valued at $3 million and the payment will be provided in three installments where the last installment will be provided after the completion of the advertisement campaign.
An Endorsement is when an individual or organization agrees to promote a brand or an organization. The Endorsement can be in the form of either payments or sponsorships or giving the name to increase sales or attract attention. These days all sportsmen, movie stars and the who’s who agree to endorse products or brands at a price.
An Endorsement Letter is the one that is handed over to such individuals or organizations confirming them as the endorsees for a fixed period of time. This is a kind of contract between the organization and the endorsee that is mutually beneficial in terms of brand positioning for the organization and financial benefit for the endorsee.
Dear Ms/Mr _____________
As per our discussions on ___________ (date) and _________ (date) regarding endorsement of our new range of designer watches, we are pleased to know that you have agreed to our offer.
The endorsement will be only for our designer watches that are being launched on ___________ (date). Our advertisers are _____________ (name of advertising agency) and their representative will contact you for shoot schedules.
This is to further reiterate that the endorsement period will be _________ (date) to _________ (date) after which it will be due for renewal as per mutually agreed terms.
The endorsement has been valued at Rs._________ payable to you in three installments. The first 50% will be as advance once this letter is signed, 25% after the shoot begins and the balance 25% on completion of the advertisement campaign.
In case any one of us violates the terms agreed upon, we can seek legal assistance.
We hope to have a long successful relationship with you.
(Name of signing authority)
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