An introduction letter can be of varying types. Introduction letters are formal letters written chiefly to introduce a committee, a commodity, an employee or anything or anyone else who’s new. Introduction letters can also be written to patron customers to discuss the newest brand of commodities on the market. Introduction letters may be written by a team in the office to officially introduce a new employee. They are usually very short and last only about two small paragraphs.
Introduction letters, if written about a new commodity in the market, can be long as the writer may want to describe the commodity and entice the recipient to its attractive features. For example, an introduction of a new car or a new range of cosmetics. Introduction letter must include the detailed description of the entity that is being introduced. This letter serves as a letter of information as well. Therefore the details of the letter should be prominent yet concise.
Introduction Letter Writing Tips
- Always be formal and slightly cheerful, as you are introducing something or someone new and that requires a positive approach.
- Be clear with the details of the thing or person you are introducing. Be lucid in your sentences.
- If there are several details you would like to inform your readers about, learn to club these details into one or two sentences. The second paragraph should not contain more than four sentences.
- It is always a good idea to not tell everything all at once, especially while introducing a new commodity/service. An air of mystery makes people curious and makes them follow-up.
- End your letter by expressing the hope that the recipients will or take to the new person or commodity.
Sample Introduction Letter Template
Use our free Sample Introduction Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
Subject: [Mention the aim of your letter, like introducing a new colleague, a new offer, etc.]
Dear ______ [mention the recipient/recipients],
I am writing you this letter with the intent of introducing _________ [mention the name and details of what or whom you are going to introduce]. It is with great pleasure that I would like to tell you that __________ [mention some more details, describe what’s good about the situation].
I’m sure you will welcome ________ [mention the new thing/person].
Cloudtcars Pvt. Ltd.
97 Whitby Road
Subject: Introducing the new Linus product.
Dear Ms. Bishop,
As an esteemed member of our flagship store, you can know about our newest models and offers. With this intent in mind, we are writing you this letter. Our newest masterpiece, the Linus Pro, is soon going to be introduced to the market, and we want you to consider it as a potential acquisition of great worth.
The new Linus Pro isn’t like other cars. It has a class of its own and is a level above the other cars you see on the road. Along with its brand of comfort, the Linus Pro comes with many facilities that you might otherwise associate with your home. It gives you and your family an atmosphere of exceptional comfort and luxury that we doubt other cars offer.
Attached to this letter is the new Linus Pro brochure to give you complete know-how about our newest and most stylish car. We urge you to read it and consider purchasing the Linus Pro, as always from your favorite dealership: Cloudtcars.
The Cloudcars team
The following is the Email Format to be followed for an Introduction Letter.
SUBJECT: Introduction Letter.
Merana has been into the telecom sector for the last eleven and most of you are its customers. You have trusted our brand and have helped us grow to what it is today.
We very proudly introduce a new chain of retail outlets by the name ‘Meraki’ that our organisation is launching. These outlets will provide general day-to-day merchandise to you at your local shopping complexes at the most competitive rates. At present we will be opening 16 outlets and will add 4 every month.
Your feedback will be of utmost importance so please shop at any of our outlets and feel free to call us on our toll-free number 1800-500-100 or you can write to us on firstname.lastname@example.org.
We promise to serve you better, always.