A letter of intent may be written for educational, professional, business or personal reasons. An effective letter of intent must be persuasive, informative and professional. It must state clearly that the parties mentioned in the letter are negotiating, and must also clarify the main points of the transaction. The sample given below is for business purposes.
Table of Contents
Marketing Letter of Intent Writing Tips:
- Introduce yourself and your organization
- Be direct and precise
- Mention your credentials and the purpose of the letter
- Explain why you are interested in this course/business proposal; flatter but don’t overdo it
- Mention what benefits the other party will get from the proposal
- Request a response
Marketing Letter of Intent Template
Date ——— (Date of writing the letter)
We are pleased to have the opportunity to propose a merger of your ——-(company name) with our organization ——–(name).
Currently we have ———— (mention branches/outlets/company details).
As you are well aware, ————(new branches/expansion) requires a lot of manpower and capital investment. So we would like to propose that we merge our businesses (including all current branches/outlets) and increase our financial and manpower strength. This will be mutually beneficial as —————(state reasons) This will help us face the stiff competition.
I can be reached at ———- (phone number) or ——–@——– (email). Hoping to hear a favourable response from you.
Signature and name
Marketing Letter of Intent Sample, Email and Example/Format
87/4432 R K Puram
Date: ——— (Date of letter)
‘The Bread Basket’
The 4th Estate Mall
Dear Mr. Menon,
We are pleased to have the opportunity to propose a merger of your specialty bread chain, ‘The Bread Basket’ with our cakes-and-cookies chain, ‘Jake’s Bakes’. We are happy to note that your six outlets are doing good business.
Currently we have seven outlets in the city which are doing extremely well; in fact our cakes and home style cookies are the most sought after. We plan on opening new outlets in the neighbouring cities as well.
As you are well aware, opening newer branches requires a lot of manpower and capital investment. So we would like to propose that we merge our businesses and increase our financial and manpower strength. This will be mutually beneficial as our products complement each other very well instead of competing. With this merger we can increase the number of our outlets and the sales and see a rise in profits,and easily meethe challenge of competition head on.
I can be reached at 88889999. Hoping to hear a favourable response from you.
Expressing your intent for a business merger needs to be formally done. One formal way of expressing this intent is by writing a letter for you to be able to market your company. If you are thinking or actually writing this kind of marketing letter, then here’s the one made specially for you.
Dear Mr. Smith:
We are truly thankful and inspired by your dedicated service to the business. Our company, Women Fashions, take much pride with our successful business partnership and we are truly motivated with your style. With regards to our deals in the past, we are pretty sure that you are already aware that we share common principles and interests.
Also, we were able to stay on top of the garment industry and business is getting better and better. We have some fashion models as our clients as well as hamous actors in the Bollywood. Our line of garments come from across the nation and lots of people like our collection.
We would like to let you know that we are interested in merging our companies in order for us to be stronger and this move will take us on top of the industry. When we are together in the business as one, we will be able to explore more ideas and problems brought by the stiff competition in this industry will be a lot easier to face.
Hoping for your favorable response.