A distributor is an agent who supplies goods to retailers. He/ She is an intermediary between the producer and retailer of a particular product. He is a middleman whose job description matches that of a wholesaler. After having procured the product from the producer, he has to communicate with retailers to find out those who would be interested in eventually selling the product in the market, i.e., the retailers. Since the distributor has to convince and persuade the retailer into purchasing the product, his communication skills should be near to perfect.
The distributor should be persuasive in his letter to convince the retailer into buying the product and sell it further in the market. The retailer should be made to realize that dealing with the distributor would not only be profitable for him but would also ensure a steady supply of good quality products. A detailed history of the distributor’s successful transactions should be cited as proof of him being a trustworthy business partner.
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Distributor Announcement Letter Writing Tips
Since it’s a business letter, it should be as formal as possible.t should not be as formal as possible. To get that letter that conveys the message; you need to write in a particular way that includes the following.
- Tone – You need to have a polite tone but still keep it official since you are initiating a business deal.
- Information – Like all letters, you need to give detailed information. In this particular authorization letter, you are required to provide the full details of the Company and the product that it is selling.
- Content– All relevant details about the company and the business deal that you are offering to make should be mentioned. Remember, the letter should be conducive to pursuing the retailer to make a business deal with you.
- Short and precise – Make sure not to make the letter too long or have just plain words there that are unnecessary, the letter should be brief but informative enough so the one who is receiving the letter so that you understand it. Be straightforward to the point.
Template
This is a detailed template as an example of a Distributor Announcement Letter:
From :
Name of Company (3 Lines)
_______
________
To: ______(Name, Designation)
Subject :
Respected Sir/ Ma’am
I, _______(name of person) am the spokesperson of ______(name of company) and on behalf of the company I am very pleased to inform you that we have been granted the authority to officially distribute _______ (name of the product) in _______(name of the place). After getting a good response from selling our product in ___& ___ (name of cities), we would like to expand our business to the city of _______.
You are one of our premiere retailers, and we hope to sign a favorable deal with you. As you are aware, ______(name of company) is one of the best in its field and doing business with us will be nothing less than fruitful. We promise you not only top quality but also timely delivery of our products.
We would like to send over a batch of ____(product) as a trial. We can sign a deal only if you approve of and are happy with our shipment.
Looking forward to positive feedback and a long partnership deal shortly.
Thank you
Name: _______
Designation: _________
Contact No: ___________
Sample Letter
From:
Siya Singh
Blue Waters
19, Green Estate
Gurgaon- 122002
To:
Rohan Seth,
Vice President
Subject: Distributor Announcement Letter
Respected Sir
I, Siya Singh, am the spokesperson of Blue Waters and on behalf of the company, I am very pleased to inform you that we have been granted the authority to officially distribute Batteries in Pune. After getting a good response from selling our product in Delhi & Mumbai, we would like to expand our business to the city of Pune.
You are one of our premiere retailers, and we hope to sign a favorable deal with you. As you are aware, Blue Waters is one of the best in its field and doing business with us will be nothing less than fruit full. We promise you not only top quality but also timely delivery of our products.
We would like to send over a batch of Batteries as a trial. We can initiate talks of a deal only if you approve of and are happy with our shipment.
Looking forward to positive feedback and a long partnership deal shortly.
Thank you
Siya Singh
President
1233456789
Email Format
The following is an Email Format that should be followed while sending someone an official message via Email.
To: name@email.com
From: name@email.com
Subject: Distributor Announcement letter
Respected Sir,
I, (name of person) am the spokesperson of (name of company) and on behalf of the business, I am very pleased to inform you that we have been granted the authority to distribute officially (name of the product) in (name of the place). After getting a good response from selling our product in ___& ___ (name of cities), we would like to expand our business to the town of _______.
You are one of our premiere retailers, and we hope to sign a favorable deal with you. As you are aware, (name of company) is one of the best in its field and doing business with us will be nothing less than fruitful. We promise you not only top quality but also timely delivery of our products.
We would like to send over a batch of (product) as a trial. We can sign a deal only if you approve of and are happy with our shipment.
Looking forward to positive feedback and a long partnership deal shortly.
Thank you