A sample advertising letter is a formal letter written by the representative of a company to a customer or a potential customer as a part of the advertising campaign of the company. These letters inform the customer about the various special features of the company and the upcoming discounts and offers. An Advertising Letter is essential because it helps create a Brand Image. Companies spend a lot of capital on advertising.
They are also descriptive of the services the company offers, and the amount of importance it gives to customer care. These letters are not informal but carry a very polite and concise tone. They are intended to give the recipient an idea of what he/she can obtain if he/she shops or purchases from that particular store or company
Tips To Write An Advertising Letter:
- Make sure you get it across to the consumer or customer that the company or the store greatly esteem his attachment to the company. Always thank him for being a part of the department family and for contributing to its welfare and income.
- Make sure you mention all the particulars of your price cuts and offers in a detailed and systematic fashion. Do not baffle the customer with a mounting number of terms and conditions. Such offers annoy the purchaser.
- Always finish the letter with thankfulness and the expectation that the customer will maintain his membership in the store. Keep the tone of the letter short and crisp.
- Always proofread to avoid grammatical mistakes and spelling errors.
Use our free Advertising Letter to help you get started.
Date: _____ (Date on Which Letter is Written)
Subject: Offers, sales and discounts for consumers
Dear Mr./Ms_______ [Name of recipient],
We at ______ [mention name of company] are pleased to inform you that in _______ [mention month or time] we shall be having the ______ sale [mention name of sale or discount]. We believe you would benefit greatly from purchasing from us as we give you the best prices and rates for all the commodities under one roof!
We hope you will be present for sale. We welcome you officially to the ______ [mention name of store] family.
[Name of company and team]
March 12, 2017.
Mrs. James Smith
Flat no.- 205
25th Pearl Street
Subject: New offers and discounts
Dear Mrs. James Smith
It’s the happy time of the year again! CBC store has yet again opened a new branch, this time near your home! We are pleased to inform you that you can now shop for all varieties and types of clothes and jewelry only a few miles away from your house!
Our new range of jewels for women and apparel for men include a host of colorful and attractive purchases that will make you look just fine for the approaching festive season! We’re eager to accrue as many customers as possible, and we invite you to be one of the many prized ones.
We hope you will be a consistent buyer and an eternal member of our family. We wish you and your family the heartiest of the season’s greetings.
The following is the Email Format to be followed for an Advertising Letter.
SUBJECT: Advertising Letter.
Congratulations! At the outset, we would like to mention that you’re in the business of Real Estate sector.
We would request you to go through the following few bulletin points about us:
Strong ethical business practices.
Wide & varied platter of tools and Services to choose from.
Backed by strong & credible research.
We act as your single window solution for business, which means lifelong association.
The above briefing is given to let you know of our unique services so that we can keep in touch with each other for your current requirements (if any) and also your future requirements.
I am also taking the liberty of advising our Directors, to add you to the list where the patrons are maintained by them so that you do not miss out on any future outstanding opportunities in the market. Also, please take out some quality time of yours to browse our website __________to get the feel and depth of our operations.
Please feel free to keep in touch with us about any of your business related requirements/queries. Please note that we also specialize in Designing Flyers and services for Promoting activities in the present market trends.
With kind Regards,
(Name of the sender)
(Name of the company.)