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Product Marketing Letter

A product marketing letter may be written by companies or retailers looking to promote a new product among their customers, or even to potential customers. A well written letter will serve as a constant reminder to the customers to give your product a try. To write an effective product marketing letter, follow this example.

  • Be friendly and casual in your approach
  • Focus on the benefits to the customers and mention features briefly only
  • Include a sample whenever possible
  • Make them feel important, and ask them for feedback
  • Appeal for their support

Product Marketing Letter Template

From,
————-
————-
————-

Date ——— (Date of letter)

To,
———-
———-
———-

Dear Sir/Madam,

We at ———-(company name) are pleased to introduce to you, our new product ——–(product name). We know that you are a discerning customer who does nt compromise on quality, and that is exactly why we chose you to receive a free sample of ——(product) and this letter.

——– (product) is ———- (mention benefits in detail and features in brief).

We would love to know what you think of ————(product). Please leave a feedback on our website —————–(site name) or call us on ———————(phone number) to record a review.

We will not be able to succeed in this venture without your valuable support.

Best Wishes

Sincerely yours

—————–

Signature and name

Download Template (Doc and PDF)

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Product Marketing Letter Sample, Email and Example/Format

Sample

From,
Champak Bhumia
Champak Soaps Company
456, Chandrakanth Complex
Chandanpur

Date ——— (Date of letter)

To,
———-
———-
———-

Dear Sir/Madam,

We know how important your childrens’ hygiene is for parents like you, and that where your children are concerned, you will not compromise on quality. That is why we chose you to be among the only 1000 parents in the district to receive this letter introducing our new soap ‘Chim-Chim’, made especially for kids. We are pleased to enclose a free sample with this letter.

Chim-Chim soap is a fast acting anti-bacterial soap that will not only remove all dirt and grime immediately but will also kill disease causing germs and bacteria. The soup also comes in various cartoon shapes and mild fragrances which kids will just love. Now you can rest assured about their hygiene even if they have been rolling in the mud! Kids will simply love bath times with new Chim-Chim soap.

We would love to hear from you! Please call our toll free number 1800- C-H-I-M-C-H-I-M and record your feedback. You could also visit our website www.champaksoaps.com to see the different shapes and colours and to leave your feedback.

Your valuable support is very important for us to market and popularize our Chim-Chim Soap.

Hoping to hear from you soon.

Best wishes,

Sincerely yours

Champak Bhumia

Email Format

December 11, 2009

Dear Consumers,

Let me give you some of the reasons why you should choose Softy Soap over other soap brands in the market.

Until now, mothers are burdened with their children getting sick after playing the whole day wherein sometimes necessitating bringing them to the hospital. Children, playful as they are, get to be in contact with bacteria through the toys that they play with and the place where they love to play. In this way, play is never fun at all since it is their health that is compromised.

Those who have already tried using Softy Soap could attest to the quality of our product. It has a very good antibacterial property and makes the skin soft and fragrant. Softy Soap is available in our friendly retailers or grab the chance of starting your own business by being a distributor. Please feel free to visit us at Seaside Street.

Mrs. Rebecca Strong,

Marketing Director,

Softy Group of Companies

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