Writing a Proposal Letter

Summary: This is an overview of how to write up a proposal letter for companies who would like to offer their services or products to clinch a deal or a sales. The technique listed will give the proposing company the added advantage if its proposal is impressive for the recipient to consider the proposal favorably.

Every company will require some form of proposal letter as it deals with all types of businesses. A proposal letter is written to address a particular area, which the sender would like to propose for acceptance to the recipient. The various forms of proposal can come in sales, education, business, or services.

It is important to remember the following points when writing a proposal letter:

  • A proposal is an introductory offer to a service or product, which is not legally binding.
  • A proposal letter can be formal or informal depending on the proposed offer issue, such as inclusion or exclusion of personal information.
  • The general tone of a proposal letter should always be formal for the business, irrespective of letter content.
  • A proposal letter should be precise in its content to create a good impression on the reader.
  • A proposal letter should be brief but to the point, outlining the benefits of working together for the involved parties.

Sponsorship Proposal Letter

Summary: A letter soliciting sponsorship for an event by proposing company. The letter contents provide the necessary information about the proposed function to be held and the purpose or cause of the function. Benefits for the sponsoring companies are listed to entice them into participation in the event.

James D. Nicholson

Becker & Bane Ltd

530 Hamilton Street
Almonte, ON K0A 1A0

October 28th 2010

Dear Mr. Nicholson

We are pleased to invite you to be one of the sponsors for our upcoming charity event with this proposal letter. New Day Services is hosting a fundraising event for the underprivileged children in this neighborhood, and we would like Becker & Bane’s participation in this charitable event. Other sponsors are coming in through our NGO to ensure this event’s success. Attached is our confirmed list of sponsors at this moment.

We plan to raise enough funds to feed about 100 underprivileged children as well as to give them a cheerful Christmas this year. This is an annual event. Your sponsorship comes with some advertisement space on the event banners and mailers.

We look forward to an affirmative response of sponsorship from you to make this event successful. Please contact us on our official number for further information.

Thank you.

Yours Sincerely,

Eve Sheldon

Event Coordinator

Sample Proposal Cover Letter

Summary: A cover letter to convince the recipient company to award the desired contract or job to the proposing company. There should be a clearly stated intention by the proposing company, with relevant impressive information, in the contents of the letter to the recipient for a favorable consideration in awarding the contract.

Nicholas Goldberg

Meteor Organization Ltd

84 Noalimba Avenue
GUM FLAT NSW 2360

Dear Mr. Goldberg,

Further to our earlier discussion on Meteor Organization’s current project, we now submit a proposal from Forever Young Ltd for your consideration. We believe Forever Young Ltd is your right candidate to collaborate with Meteor Organization in marketing your products globally, with its high quality services, commitment, and expertise.

From our enclosure, you will approve of Forever Young Ltd’s impressive business strategies, which have heaped outstanding feedback from our clients in past projects for the outstanding services rendered to Forever Young’s esteemed clients. Enclosed is a listing of our esteemed clientele for your perusal.

Forever Young is capable in adjusting and focusing on current and effective strategies while tracking the current market sentiments to benefit Meteor Organization in your sales strategies for your new product launch.

We look forward to hearing positively from you for further collaboration.

Yours Sincerely,

Cindy Larlaton

Proposal Letter to Offer Services

Summary: If you are confident of the services offered by your company and wish to expand your business by offering your services to a particular company, writing proposal letter will solve purpose. The letter describes your fields of services and achievements to captivate the brains of the future clients.

Mr. Michel Taylor,

Horizon Web Designing House,

3844 Diamond Street

Asheville, NC

Respected Sir,

I am writing from Dove writing services, which is a well known organisation in the state. We are keen to provide our services to the Horizon Web Designing house. We are five year old company and our services are provided to all the major companies of its niche. This can be demonstrated by our branch offices which are situated in all the major cities. We offer all kinds of writing solution ranging from press releases, web contents, blogs, wed articles to medical contents as well as other concerned writing materials. We are considered as the best by our clients and it would be an honour to provide our services to you. Please see enclosed catalogue to know our rates and services.

Hoping positive reply.

Thanking you.

Yours sincerely,

Joey Parker,

Business Development Manager,

Dove Writing Services.

Proposal Rejection Letter

Summary: A letter of regret from a company which cannot collaborate with another company although the submitted proposal holds potential and the proposing company is of quality standards, as the timing is not appropriate since the responding company already has prior commitments with a third party. However, future collaboration is a possibility.

Mr. Mursel Regojevi?

Porticol Engineering Ltd

Parmova 34
Sl1370 Logatec

Slovenia

April 15th 2010

Dear Mr. Regojevi?

Thank you for your company’s proposal with regards to our company’s upcoming new products.

We are pleased with Porticol Engineering Ltd’s interest to collaborate with Unlimited Resources Ltd on promoting and selling our new Electrical Handheld products.

It is our regret to inform you that Unlimited Resources Ltd is unable to accept Porticol Engineering Ltd’s proposal for collaboration on these new products at the moment although your standards and commitment requirements surpassed our expectations, as Unlimited Resources Ltd is currently committed to YesLine Engineers Ltd to take on Unlimited Resources’ new products for the moment.

However, we would like to keep your company open for possible future collaborations when such opportunities arise.

Thank you for your interest in Unlimited Resources high quality products and we hope that collaboration opportunities will arise soon for both parties.

Yours Truly,

Gina Watson

Project Manager

Unlimited Resources Ltd

Request for Proposal Letter

Summary: An invitation letter to submit a proposal indicating an extension of contract for further collaboration due to the satisfactory performance of the contracted company. The contracted company has the options to accept or decline the collaboration extension with a business proposal accepting the terms & conditions or with a decline justification letter respectively.

Ilan Woutersen

SandCo Pvt Ltd

Tuulimyllyntie 58
51980 LAUTEALA

June 2nd 2010

Dear Mr. Woutersen

We are pleased to inform you that JenRoe Co Ltd is inviting SandCo Pvt Ltd to submit a business proposal for extension of business collaboration of another 2 years for promoting JenRoe’s market products.

We are happy to inform you that we have found your performance and services to JenRoe to be very satisfactory in the past collaboration and would like to extend this collaboration for another 2 years, since our contract is expiring at month end. Please note that the current terms and conditions as well as payment remain status quo for the new contract.

Should SandCo decline this renewal invitation, kindly submit a justification letter to JenRoe a week before the current contract expires.

We hope to hear favorably from you soon.

Thank you.

Yours sincerely,

Cassandra Tyler

Contract Manager

JenRoe Co Ltd

Sample Proposal Letter

Summary: An invitation letter to encourage participation in a green earth concept event on a particular day. In return of the sales opportunity, a small percentage donation from its sales is requested by the organizing NGO host. Participating companies are expected to earn good returns from their participation as a large crowd is anticipated at the event.

Juan B. Johnson

Modern Garments
Lake Wales, FL 33853

August 10, 2010

Dear Mr. Johnson

It is my pleasure to invite your esteemed company to join All for Nature, an NGO, in setting up a Stand Up for Mother Earth day, on December 15th 2010. This is a golden opportunity for your company to showcase your fine products as well as enjoy good returns on your investment through this participation. All visitors will enjoy organic produce while learning how to contribute to a greener earth through the participating companies.

Advertisements of this green concept day shall be in the local papers, radio and television to create a high awareness for a large crowd. Thus, we are requesting a 10% donation from your day’s sales to our organization for the success of this cause.

All for Nature thanks you for considering participation in the above mentioned event. We look forward to your prompt participation confirmation.

Yours sincerely,

Jane Johnson

Public Relations Manager,

All for Nature

Proposal Letter to a Friend

Summary: The letter is written by a friend to the other one extremely close to his heart, who intends to offer the partnership in his business. A friend is undoubtedly the most trustworthy person and writing a letter is certainly the best way.

Mr. Steve Butler,

368, Baking towers,

Sacramento,

California,

USA.

Dear Steve,

Very warm greetings. I have been thinking seriously about a proposal which I want to present to you. I desire to offer you a partnership in my business. You might know that it is getting difficult on my part to manage my retail garment’s business and I want the helping hand of an honest and loyal partner. We have a long time association and I am very well familiar of your managing capabilities. So, this is my official proposal to you to become partner.

I know that you are acquainted with my commercial enterprise; it is my duty to convey it officially. I have 15 shops in the state of California, located in the various cities including Las Vegas and Los Angeles which yield an annual turn over of 15 million. I have attached other details for your convenience. I will be waiting for your response in order to start formal proceedings.

Thanking you.

Yours truly,

Stephen Anderson,

Managing Director,

Anderson group of garments.

Proposal Letter to a Principal

Summary: The letter is written by an authorized member of a company explaining the services and the delivery of the ordered items by the principal of the institution. The letter contains all the vital information about the quality and the pricing, which removes all the elements of doubt from the mind.

The Principal,

Mahadev School of Sciences,

Chandigarh.

Dear Sir,

[Subject: Updating of Library Management Software]

It is indeed an honour to provide the services for the installation and updating of the Library Management Software for your institution. We have been a pioneer in the field of software development, animation, presentations, hardware exclusively designed for educational purposes. We are known for our top quality services and products in the market.

Our software module is very efficient, as it has incorporated book entry form, the details of the individual students with their own unique user login. Also designed for the records of Issue, Deposit and returns, Database backup and help sections.

This software is available for the cost Rs70000/- (Seventy thousand only) and requires an advance payment of Rs.15000 along with the work order so that we can start our processes. The rest of the sum is expected to be paid within one month after completion of the operation.

Yours Truly,

Hi-tech Computers.

PProposal Letter to Bank

Summary: This proposal letter has been written to offer merger of a company into a larger one to protect the interests of the company. The letter includes the request on behalf of the director stating the various achievements of the company as well as the situations resulting of this possible merger.

CMD,

Bank of Canada,

Respected sir,

This is John Baxter, Director of Money Solutions, Vancouver which is a leader non banking financial organisation. It would be a great step in the business world if my company merges with yours as I want to see the bright future of my company which is only possible through this. I am planning to settle down in the USA.

I am proud to inform you that our NBFI has paid up capital of 400 million and also provided authorized capital of 220 million which is incredible bona fide. Its liquidity is 12.24% and net asset value of 660 million. With the branches spreading over Canada and work force of 1800 employees, this 150 years old organisation is designated to move ahead.

If the merger suits your plans, I would like to appeal to the concerned authorities to allow approval for the same.

Thanking you.

Sincerely,

John Baxter,

Director,

Money Solutions.

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