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Marketing Letter

What is a Marketing Letter?

In order to sell your products or services, marketing is very important. Television commercials and print ads can allow you to reach out to the mass audience. If you want to add some personalize touch to your marketing, then consider writing marketing letters in order to reach out to the potential customers. If you want to successfully fight against competition, then writing a marketing letter can help you out because it can allow you to develop the personal connection.

Do you have a small marketing budget? Do you lack behind with your marketing team? If yes, then you can consider carrying out promotion by writing the marketing letters. This can also allow you to address the needs of a specific audience.

Your marketing letter should always be drafted in a simple manner. Avoid adding too many colours or graphics. Understand one thing, that you are writing a letter and not a junk mail, so avoid writing cluttered letter. You should also avoid adding jargon and can make use of conversational tone to grab the reader’s attention. It is advisable to not address such a letter by the first name of a person.

What is your target audience? If you know your target audience, then it can become easy for you to connect with them via letters. Considering needs and values of the customer, before writing such a letter can help you to draft a good letter. There are different things that you need to consider while drafting a marketing letter like:

  • Age
  • Income
  • Gender

Always think from the point of view of customers, while drafting such a letter. Always try to write the content, that can allow you to grab the attention of a reader. Apart from describing details about your products and services, you should also concentrate on adding benefits that a reader can enjoy. I there is any discount available, then make an offer in your marketing letter.

How to Write a Marketing Letter to Get Clients?

Marketing by means of sending a letter is considered as the direct marketing. Even in the age of social media, you can consider carrying out such a marketing technique for the benefit of an organization. It is important to send such a letter to the potential clients or customers, or else the results will be fruitless. Here are the few things that you need to take into account while writing a marketing letter, in order to get some clients:

  • First, prepare the list of people who may be interested in your products or services. For existing demographic, it is possible to find the mailing list. You can make use of this list, in order to draft a marketing letter to the right audience.
  • What will be the headline of your marketing letter? Remember, that headline should always be eye-catching and interesting. The boring headline, will not allow you to grab the reader’s attention.
  • If you are planning to add some graphic to your marketing letter, then ensure that it has some meaning related to your message. You can make use of clip art graphic, stock photo etc. that can lend you with some credibility. If the headline is boring, then the reader won’t be interested in reading your letter further.
  • If it is a sales letter, then you can also add a personal touch to it by addressing it in the first name of an individual. You can make use of the conversational style, to draft this type of a letter. It is always suggested, to make use of short and snappy sentences.
  • What kind of offer have you for the customer? Mention about it in detail, so that customer can find it easy to take the decision related to buying your products or services. In such a letter, you should not mention details about your sales goals or needs. You can also consider identifying problems of the readers and writing the letter accordingly.
  • You can also include a reply form in such a letter, in order to get an immediate reply. In a marketing letter, you can also add your mailing address and other contact information, so that reader can find it easy to connect with you. Don’t forget to add, right call of action in a marketing letter.

Ten great ways to start a marketing letter

How to write a motivating marketing letter? You have a pen in your hand but are not able to find a great start to your letter, then what you will do in such a scenario? Below mentioned are the few effective ways that can help you to have a great start to your marketing letter:

  • Tell your reader, that he or she is special
  • Try to start a letter, by narrating a story
  • Tell the reader, that you know about the problem they are facing and have proper solution to offer via your products or services
  • If there is any frightening news, then start the letter with it
  • If there is some good news, then you can start the letter with it
  • In the first paragraph itself, you can make your offer
  • Explain, how your products or services can prove to be helpful
  • Make announcement, if required

Attention-Grabbing Headlines of the Marketing Letter

Generally, it has been observed that letters don’t have headlines. But, this is not the scenario with a marketing letter. It is important to have a headline or a subject line in your marketing letter. How will you write an attention grabbing headline? Here are the few tips that can help you out:

  • First tip – Your headline should be useful! If it is not useful, then the prospective reader will not consider reading your letter further.
  • Second tip – Show some urgency! In order to enhance the response rate of your marketing letter, it is important for you to ask for an immediate action from the reader.
  • Third tip – Draft a specific headline! It is important to maintain the relevancy factor while drafting a headline.
  • Fourth tip – Show some uniqueness! Don’t repeat the same thing like your competitor, while drafting a headline.

In order to draft a solid and attention-grabbing headline for your marketing letter, it is important for you to follow the above-mentioned tips.

Marketing Sales Letter

Last Updated On September 6, 2018 By Letter Writing Leave a Comment

The sales and marketing letters are termed as the most straightforward and economical tool of the selling and marketing strategy. These letters enhance sales of the merchandise. For the sales of your product, you would like to try and do the selling of the merchandise in an exceedingly correct manner. For a business venture to […]

Filed Under: Marketing Letter Tagged With: How to Write a Marketing Sales Letter, Marketing Sales Letter Example, Marketing Sales Letter Format, Marketing Sales Letter Template, Sample Marketing Sales Letter

Mortgage Marketing Letter

Last Updated On August 30, 2018 By Letter Writing Leave a Comment

A mortgage marketing letter may be written by a firm specializing in helping individuals or organizations to find finance for purchasing the property. A well-written letter will be able to persuade the addressee to avail their services. Mortgage marketing is an important activity for a loan originator and writing letters on it is a must for […]

Filed Under: Marketing Letter Tagged With: How to Write a Mortgage Marketing Leter, Mortgage Marketing Leter Example, Mortgage Marketing Leter Format, Mortgage Marketing Leter Template, Sample Mortgage Marketing Leter

Marketing Letter to Physician

Last Updated On August 11, 2018 By Letter Writing Leave a Comment

A marketing letter to a physician may be written by a pharmaceutical company or a company manufacturing medical equipment. Physicians are busy people and are hard pressed for time. A crisp and well-written letter can succeed in getting the physician’s interest in one’s product. These letters are very effective in getting the physician to know […]

Filed Under: Marketing Letter Tagged With: How to Write a Marketing Letter to Physician, Marketing Letter to Physician Example, Marketing Letter to Physician Format, Marketing Letter to Physician Template, Sample Marketing Letter to Physician

Product Marketing Letter

Last Updated On August 11, 2018 By Letter Writing Leave a Comment

Whenever it is about business communication, the sales letters play an extremely important role. For various business activities such as product definition, product distribution, product marketing or even in the case of product introduction these letters play a key role. Such letters usually make or break the status of a new product that may have […]

Filed Under: Marketing Letter Tagged With: How to Write a Product Marketing Letter, Product Marketing Letter Example, Product Marketing Letter Format, Product Marketing Letter Template, Sample Product Marketing Letter

Real Estate Marketing Letter

Last Updated On July 20, 2018 By Letter Writing Leave a Comment

Real estate letters are formal and written by real estate agents to clients or vice versa. The topics and issues addressed in such letters are basically issues ranging from property listings to land acquisitions, land or plot sale, purchase and inquiries related to buying and selling. These letters are very subjective and differ greatly from […]

Filed Under: Marketing Letter Tagged With: How to Write a Real Estate Marketing Letter, Real Estate Marketing Letter Example, Real Estate Marketing Letter Format, Real Estate Marketing Letter Template, Sample Real Estate Marketing Letter

Sample Marketing Letter

Last Updated On September 4, 2018 By Letter Writing Leave a Comment

A sample marketing letter may be sent out in mass as part of the marketing strategy of a business entity whether a retail store or a large corporation. An impressive letter will succeed in promoting your products or services. Be humble in your approach. Give detail of your most sought-after products so that the client […]

Filed Under: Marketing Letter Tagged With: How to Write a Marketing Letter, Marketing Letter Example, Marketing Letter Format, Marketing Letter Template, Sample Marketing Letter

Online Marketing Letter

Last Updated On September 3, 2018 By Letter Writing Leave a Comment

An online marketing letter is a great way to invite someone to try or test your products or services without too much monetary investment. The basic idea with this type of letter is to ensure that the person who is reading the letter gets a very concise picture of what you are about to offer […]

Filed Under: Marketing Letter Tagged With: How to Write a Online Marketing Letter, Online Marketing Letter Example, Online Marketing Letter Format, Online Marketing Letter Template, Sample Online Marketing Letter

Insurance Marketing Letter

Last Updated On August 28, 2018 By Letter Writing Leave a Comment

Marketing of product and service is all about selling them to the customers who are individuals or group depending on the nature of the business. Marketing letter can not only be about selling a product but also a service like taking insurance. Insurance is protecting oneself from the financial loss. It is a kind of […]

Filed Under: Marketing Letter

Direct Marketing Letter

Last Updated On September 14, 2018 By Letter Writing Leave a Comment

The economy is booming, and so is the number of choices for the purchaser. It is a world of advertisements. Direct marketing is the oldest method to grab the attention of the customer.  Direct marketing does not involve advertisements placed on television, on the internet or over the radio. Types of direct marketing materials include […]

Filed Under: Marketing Letter

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